Month: January 2011
Forget blocking of youtube, facebook, twitter & other sites. For the first time in the internet history, Egypt has blocked access to internet except for the Egyptian stock exchange website which is still accessible. Tunisian style inspired revolution has been feared in Egypt & social networking sites help spread the information easily. Fearing it, Egypt seems to have blocked access to all the sites. SMS has also been blocked. This is for the first time it has happened in the world & shows the impact of internet on the economy & the society. Several important lines pass through Egypt & might also affect the global internet traffic.
General Sentiment, a New York based company, has come out with an interesting info on the Media value of the top 20 global Brands. With the increase in the number of the tweets, social media, news articles, brands are getting a lot of publicity. If a value is given to all this source of information, some interesting numbers appear. Apple has a media value of $4.5 billion in 2010 with New York times being their notable source. This is an interesting research as it shows how the top brands are getting a lot of publicity with the tweets & social media. These sources are also affecting the consumer sentiment about the brands as users discuss about the brands. BP due to the oil spill fiasco had generated a lot of negative impact in the social media sites.