Month: March 2011
Google has introduced +1, similar to Facebook’s Like. Google has been taking the search experience more social with this +1. Google will be slowly rolling this out, however it is avaialble in experimental search site. +1 stands for “this is pretty cool”. By logging into the google accounts, you can add this feature from their experimental site. Go to google.com & search with a keyword. This +1 appears & you can click on to recommend it. All the +1′s you have made will be availble in your Google profiles. This is a smart move by Google with the increasing of Facebook’s like.
AT&T will acquire T-Mobile for $39 billion creating the largest carrier in the US. This is subject to regulatory approvals. This combined will have far reaching effects on the consumer, industry & mobile OS. The US will be left with Verizon & Sprint. Consumers will have fewer options if the acquisition goes through. Also AT&T is the largest carrier for Apple iPhone. T-mobile had provided a good platform for Google Android devices. If the deal goes through, it might affect the Google’s Android OS. Also T-mobile customers will have access to iPhone. So will Apple iPhone or Google Andorid benefit form the deal?. The deal still has to clear the hurdles in Washington.
Pepsi has launched a series of Change the Game TVC’s featuring Cricketers like Sehwag, Doni, Dilshaan & others for Cricket World Cup’11. Campaign has been conceptualised by Taproot India. This is a very innovative advertisement brining a new touch to the Cricket advertisement. New terms like helicoper shot, doosra & others have been introduced. This TVC has been praised by the media. Ads showcase out of the box moves that are not text book & the moves have become associated with particular cricketrs. Pepsi has introduced many innovative advertisements & this is one of the best cricket TVC’s.
The tsunami & earthquake that have struck Japan have affected the communication sector. Mobile phone networks have been jammed & people are finding it difficult to communicate. Twitter, Facebook, Skype & local Japanese social networks have come in handy for people to communicate & keep in touch with the loved ones. Social media has been playing a crcial role in times of natural disasters. In Haiti earthquake also, twitter was used to keep in touch with the world. Several people have posted on their FB wall about their experiences during the quake. The japan Tsunami related topics have been trending in Twitter. Several videos have also been posted in Youtube.