Month: May 2011
Google has unveiled Google wallet, digital wallet system, which replaces the traditional card swiping, using NFC technology. Google has partnered with Citibank, Mastercard & retailers to implement this technology. Using mobile phones as a credit card has tremoundous future & several compnaies are in the race for this. Google will get access to huge customer data & this will give Google first mover advantage in this field. Visa is also planning to introduce such digital wallet. It doesnt remove the chains like bank, card processer, retailers & others involved.
Angry birds has hit 200 million downloads. It was first available on Apple ios & then has been extended to cover most of the platforms available. Today installed it on Chrome OS & played it. Really addictive & entertaining. Has been downloaded much on Apple devices. This is designde by a finnish company Rovio. They are even planning to merchandise the games. Angry Birds, Angry Birds Seasons and Angry Birds Rio are the different games versions & is available on major smartphone platforms, consoles, PC and Mac. Merchandise is also selling in great numbers.
Nokia’s Ovi store is all set for a rebranding exercise. It will be called as Nokia services. Nokia maps, Nokia apps & others. This is good move by Nokia as it aligns with a greater branding. Nokia recently decided to use Windows mobile OS & also to drop symbian OS. Nokia has a great brand image & equity & rebranding exercise will help it compete with Apple, Google andorid & other smartphone makers. This rebranding will help Nokia concentrate on one brand & move up the brand value chain.
Microsoft will acquire Skype for $8.5 billion. This will help microsoft move into both consumer & enterprise video and voice communications. Both google & facebook were also in the race to acquire Skype. Skype has 170 million connected users. Skype will support Microsoft devices like Xbox and Kinect & many windows devices. This has become a top topic in the blogosphere. This will help microsoft to move into new market areas & also to fight competation against facebook, apple, google & others. This is the largest MS deal.
Apple has edged out google to become the world’s most valuable global brand. The report has been done by Millward Brown’s 2011 BrandZ study. Google has held the spot for the last 4 years. With the rising sales of ipad, iphone & others, Apple has topped the chart. Amazon has overtaken Walmart to become the top retail brand. Toyota which was hit by recalls last year has bounced back in the rankings list. Others in the list include Sony, nokia, Tesco, facebook & others. Facebook has had the highest growth for any brand. Complete list can be found at millwardbrown website.
Google has launched ads on TV for its chrome browser. Chrome browser has been growing since its launch. The ads would be running on various TV networks. Using the results from google’s placement-targeted ads on the Google Content Network, Google TV Ad campaigns have been developed. The ad tells a true story & names have been changed. Dear sophie & it gets better are the 2 ads which have been launched.