Month: August 2011
Volkswagen India has launached a anything4jetta campaign on Twitter for its new Jetta cars. It has also been supported by print ad with Times of India. Even the newspaper is printed in a unique style. By following volkswagenindia twitter account, users can participate in the campaign. They need to tweet anything wacky, creative with the handle #anythinh4Jetta. There is a grand prize of new Jetta Car for the cathcy tweet. TOI’s front page advt has already become a hot topic of the blogosphere. VW is known for creative campaigns & this is one of the big twitter campaigns in India. With the increase of social media, brands are turning to facebook & Twitter for campaigns & getting new users.
Steve Jobs has resigned as the CEO of Apple. Jobs has been credited with making Apple, the tech titan & also the leader in computer industry. Under him, Apple created ipod, ipad, iphone, macs & thus made the company darling of wall street. It recently eclipsed exxon in the stock exchange with highest market capital. Tim Cook will become the CEO of the company. His health has been a major factor in the resignation. Apple is expected to release iPhone 5 & this would further solidify the company’s position. Steve Jobs is a charismatic CEO under whom Apple grew by leaps & bounds.
Give a Shit Charity campaign advt is a unique advt where users can give a shit to problems being faced globally. Some of the popular topics currently on the site are London Riots, AIDS, Global warming, animal cruelty & others. Stats is also available on the site about who gave what type of shit, countries & others.
Google has launched fetch as googlebot, a new feature in Google webmaster tools, to submit & index the sites faster. It can be found under the diagnostics settings of the webmaster tools. This new feature allows google to index faster. There is a limit of 50 submissions per week for individual URL’s & 10 per week when URL’s & all the pages under it. This can be used in situations where if the page is launched new for some events & want it be indexed faster, to submit new sites & to replace a cached copy of the page in Google. It involves the following steps
1) Create a Google Webmaster Tools account for the website & verify it.
2) Fetch as Googlebot is given Under the diagnostics settings,
3) Add the pages to it & if successfull, you get the option for indexing the site
4) Root level or pages associated with it can be indexed.
5) After the indexing is successful, tool gets updated.