Microsoft which had positioned Bing as Decision Engine earlier is positioning it as Bing is for Doing now. This is going to be the new slogan for the search engine. Microsoft has recorded a new ad with American snowboarder Kevin Pearce, who was injured in a snowboarding accident & has returned to the slopes again. The campaign is from Publicis Groupe’s Razorfish. Google is still the leader in the search market & bing is slowly gaining the market share. JWT had earlier created the tagline for Bing. Google has been making new changes to search in order to gain higher market share & provide more relevent results.
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