Fans are Forever, a Havells Fans TVC, features yesteryear’s Bollywood superstar Rajesh Khanna. The TVC begins with Fans kya hote hain…mujhse poocho. From Shock Laga to Wires that don’t catch fire, Havells advts have become the talk of the town. Now with this advt, Rajesh Khanna is making a comeback appearence after a long break. The TVC ends with Mere fans mujhse koi nahi cheen sakta. This is also his first TVC. This is a great advt for fans & helps in establishing a good rapport with buyers. The element of nostalgia found in the advt helps users identify with the product. Brands are trying to differentiate & to beat the competition, advertisements are getting creative by the day.