London Olympics will be the first Olympics event in the age of social media. When the last olympic event was held, social media was still in infancy. Today social media has grown enormously & has become mainstream. Social media is spreading the information like wild fire & in the olympics event will play an important role. London Olympics 2012 has its own official website & also lists links to its facebook, Twitter & youtube accounts. There are other social media sites like pinterest, Google+, foursquare & others which will also provide users with info on London Olympics 2012.