Month: October 2012
With the rapid growth of social media, it is becoming important for companies to manage their social media aspects. People are constantly talking about brands, products, services & others on social media sites. This gives a rich amount of information to companies to mine & analyze. This also them to improve their service offering. Facebook, twitter, youtube, linkedin, yelp & others are some of the important sites where there is constant flow of information. Many companies are setting up social media command centers to monitor the conversation. This helps them to get information & also provide responses to social media questions.
Ecommerce investments in India is increasing & this has lead to an increase in the sites & also online shopping. The higher discreation income of people has resulted in online shopping & this can be done at the click of a mouse. Several of ecommerce sites are also into TV advt, sponsoring, print ads & others driving slaes, brand visibility & others. Many global players are also looking at India & several brick & mortar companies have launched online commerce sites. Some of the such online shopping sites include myntra.com, yebhi.com, fashionandyou.com, bagittoday.com, flipkart, jabong, & others. New sites are being launched in most of the categories from baby products shopping to mobile phones & others. This has also created new job opportunities. Also special offers, promo codes & others help drive sales during holidays, festivals & others.
With the release of Apple’s ipad tablet, market for tablets is increasing significantly & several android based tablets is being released. This provides a huge opportunity for android based apps for tablets. Google has released a tablet app quality checklist for apps. The checklist has been listed under 10 points & it is a great read for any developer. This would help develop great quality apps. Optimize the layout, use the extra screen area, fonts, adjust home screen widgets & others are some of the points to be taken care of. Complete list can be accessed from here.
Facebook, world’s top social networking site, has reached a new milestone of 1 Billion users. Mark Zuckerberg made the statement on Facebook. Facebook has been growing strongly in India, Brazil & other countries. It officially hit the 1 billion user mark on Sept. 14. Facebook also went public recently. It debuted at $38 a share. Facebook’s mobile site is also receving millions of users & it has been aggressively pushing its mobile strategy. It has also released a fact sheet on 1 billion people. Facebook has become a part of marketing strategy for all the companies & it is playing a critical role in providing visibility to the companies & brands. More than 1.13 trillion likes since launch of like in Feb 2009 & it has become a critical parameter to measure the success of brand pages. Billions of photos have been uploaded & millions of songs have been played.