With the rapid growth of social media, it is becoming important for companies to manage their social media aspects. People are constantly talking about brands, products, services & others on social media sites. This gives a rich amount of information to companies to mine & analyze. This also them to improve their service offering. Facebook, twitter, youtube, linkedin, yelp & others are some of the important sites where there is constant flow of information. Many companies are setting up social media command centers to monitor the conversation. This helps them to get information & also provide responses to social media questions.