RIM rebrands itself as BlackBerry

At the BlackBerry 10 event, RIM has been re branded as BlackBerry. It is also changing its stock symbols to BBRY in NASDAQ & BB on TSX. With fierce competition in the smart phone market from Apple, Samsung & others, the going had been a rough ride for RIM. The event also saw the launch of long awaited BlackBerry 10 launch & Z10 & Q10 handsets. Re branding would help Blackberry reinvent its brand image & presents a single image to the market. RIM had a great market share before Apple, Android & others came on stage & resulted in the fall of market share.

About these ads

One thought on “RIM rebrands itself as BlackBerry

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s