Coca-Cola’s Social Media Guard video takes a look at how obsessed we have become with social media, sharing, mobile & other technologies that we have actually forgotten to share a real moment with others. It suggests that we need to put on Social Media guard – A big plastic cone surrounding our head. Then we can’t look down on our phones & have to look around, interact with people & enjoy with a can ok Coke.. World spends 4 millions years online every month.
At the Mobile World Congress event in Barcelona, IBM CEO announced about the IBM Watson Mobile Developer Challenge. You can submit the proposal at the IBM Watson Mobile Developer Challenge webpage. Developers submit their proposals & their plans for a new Watson powered mobile app. It will be judged by a panel of judges & 25 finalists receive access to Watson APIs to build working prototypes.From this, top 5 finalists will pitch their concepts in a live session. 3 winners will have IBM mentoring support and sandbox access to build the Watson powered app. Watson won Jeopardy in 2011 & mobile apps can take advantage of Watson’s cognitive computing capabilities to develop smarter apps.
Nandan Nilekani has been using social Media very effectively to connect with the public. The profiles on Facebook, Twitter, YouTube & LinkedIn are all verified showing that they are the official channels & thus increase the confidence of the users. Images are used effectively on twitter & facebook & this helps in more share/amplification/engagement. Facebook has 277K likes & 59.1 K followers on twitter. The official website is also very well designed showing Facebook/twitter feeds.
One can also signup by email to receive updates/newsletter.Social Media profiles are highlighted in the top of the website home page which increases engagement. YouTube has 516 subscribers & thousands of views for the website.
As the Android OS phones are more in number, a Mobile app can also be released to provide updates & push notification. One or two Image based networks like Pinterest/Tumblr/Instagram can also be used as images increase the sharing & also provides for more conversation. Using an official hashtag would also help increase the visibility.
Google has launched a safety campaign called “Good to know“, which teaches net users about Internet safety, security & data management online. It also makes internet users to be digitally empowered. This has been launched as part of the safer internet day. This is Google’s biggest consumer education campaign & comes in the wake of increasing online frauds, malware, spyware & other threats. This will make millions of new internet users to be digitally responsible.
Some of the Google security & privacy tools are 2 step verification, Incognito mode in Chrome, Google account settings, Google Web History controls & others. Some of the sections in the website include How you can stay safe & secure online, how you can protect your family online & how Google helps protects you.
Esurance, which ran the Advt after the superbowl, got more than 2 million tweets for the hashtag #EsuranceSave30. 200,000 of those tweets came in the first minute after the advt. They are awarding a cash of $1.5 Million to the lucky winner. Esurance, an American auto insurance company, also increased its follower count after the ad. The brand was trending on Twitter & this is a very creative way to reduce the ad spend and also to increase the social media presence.
Nokia has announced the 2nd season of its ‘Nokia Lumia—Your Wish is My App’ reality TV show. The 1st season saw more than 38,000 brilliant app ideas from across the country. Thousands of them have been made into great apps. If you have a great app idea, share it with Nokia. It will also be featured on NDTV & a chance to win 1 million rupees. This is India’s only app reality show. Besides sharing on Facebook, you can also SMS the idea. Shortlisted apps will be showcased in a 9-episode reality TV show on NDTV.
Some of the Best digital campaigns of 2013 are Volvo Epic Split, Telekinetic Coffee shop surprise, Almost Identical of Argentina, Giving of Thailand & others. You should create a content which captures the emotions of the audience. It should be interesting & should make people to watch again & again. Build an emotional roller coaster.
Unilever’s Project Sunlight is a campaign/movement which explores the social missions of unilever brands. It consists of a growing community of people. Project Sunlight was created by David/Ogilvy & Mather. Together we can create a brighter future for our children. As part of the campaign, Unilever will create “acts of sunshine”. Already crores of “acts of sunshine” have been done as given in the website. You can join the Project sunlight through Facebook/twitter or registering on the website.
Toyota using Google+ & hangouts has built Toyota Collaborator, a Social Car Shopping tool, aiming to attract the youth’s. The users can customize the vehicle for exterior colour, wheels, transmissions & for other features.
They can also do a hangout & also drive down the car on their own block using Google street view. users can ask questions to dealers & also schedule a test drive. This is a great marketing tool for automobile marketing. you can save up to three of your creations in Toyota Collaborator & also share your build with the family.
2013′s Great online Shopping festival website is live at gosf.in. This year it will be held from Dec 11 till 13th. This year’s website has the option of Hindi language as well. Airtel, Intel & paytm are the 3 preferred partners for the 2013 GOSF. For 2013, the list of retailers participating is huge & have been listed alphabetically in the website.
Most of the companies which have an online presence are participating in the GOSF. From Airtel, airasia to Zovi, you can find all the online retailers in the list. Clicking on the website link will take you to their GOSF customized page. This online shopping festival is emerging as Black Friday/Cyber Monday deals of US.