Stats on Typical YouTube users in UK & how it helps marketers to target better?

A research conducted by Ipsos MediaCT reveals some interesting information about the youtube users in UK. Some of them are

1) After seeing an ad on youtube 41% of users have taken an action, 22% have looked for more information online & 16% have visited the website

2) 31% of youtube users try new products against 14% for non youtube users.

3) 50% of youtube users talk about what they saw on youtube & 44% share youtube videos they saw.

4) Top channels watched on youtube : Music,comedy, DIY

5) 66% of Youtube users are married or cohabiting & 39% watch youtube with their partner.

youtube UK

youtube UK

Top 20 Automotive Manuf. Sites drove 11.7 Million Paid Search Clicks in Jan & Feb’14 on US Google Desktop/Tablet

According to an AdGooroo research there were 177 automotive manufacturer sites sponsoring keywords on U.S. Google Desktop/Tablet in January and February this year. Top 20 of this drove 11.7 Million Paid Search Clicks in Jan & Feb’14 out of 14.4 million paid search clicks. This represents 81% of the clicks. Ford.com, chevrolet.com, honda.com & toyota.com are the top share of voice.

As the actin has shifted to mobile in recent years, auto websites are also seeing increased browsing from smartphones. People search for reviews, new cars, parts, service & others on mobile. Chevrolet.com, toyota.com, dodge.com, nissanusa.com & others are the top in mobile share of voice.

Some of the top auto manufactures in paid search are ford.com (#1 on desktop & #7 on mobile), chevrolet.com, honda.com & others.

top auto

top auto

Which are the Most Profitable Software Companies in the World?

Global software revenue has totalled $407.3 billion in 2013 as per the report from Gartner. This is a 4.8% increase from 2012. Microsoft is at the top of the chart with revenue of $65.7 Billion with a growth rate of 6%. Oracle is at 2nd spot with $29.6 billion & captures 7.3% of the market. SMAC (social media, mobile, analytics & cloud) is rapidly changing the way business operate & software companies addressing the new technologies. Salesforce.com has the highest growth among the top 10 vendors at 33.3%. Some of the other companies in the list are IBM, SAP, Symantac, EMC, HP & others. HP & CA tachnologies have a negative growth rate of 2.7% & 2.6% respectively.

Infographic: Microsoft Remains the World's No. 1 Software Maker | Statista
You will find more statistics at Statista

The State of E-Commerce Industry in India – How it is shaping up & it’s Future?

The booming ecommerce market in India has attracted VC’s to fund the next Indian ecommerce success story. Several Indian ecommerce startups like Flipkart, Myntra, snapdeal & others have already made a big name in Indian ecommerce space. Many are planning for expansion, M&A & others to gain new markets.

Accel Partners India has brought out a study on the ecommerce in India & how it is shaping up.

1) Online shopping of physical goods in India, will grow to $8.5Bn in 2016. Number of online shoppers in India will more than double to 40M. The study doesn’t take into consideration travel, ticketing and food ordering.

2) Last year saw the rise of fashion category – fashion e-commerce GMV doubled since 2012.

3) People are becoming more comfortable in ordering higher priced items online.

4) 35% of Online GMV in 2016 will be influenced by Women.

5) Tier 2 cities growing faster in ecommerce adoption. Potentially 40M shoppers between ages of 19 – 24 years, will start spending money online

6) Last year there was a big jump in average order value with new categories like jewellery, home decor & others.

DigitalGlobe’s Tomnod Crowdsourcing – Using Crowdsourcing to search for Malaysia Airlines flight MH370

Crowdsourcing is being used for a variety of purposes & now to locate the missing flight MH-370. Tomnod, acquired by DigitalGlobe, has uploaded around thousands of square miles of images, where the plane is believed to have flown, to Tomnod. Users can logon to the website & scan the images. Map tiles can be examined & tagged with oil slick, wreckage, raft & others. Those which get agreed by multiple people get passed on to further analysis.

Even if the crowdsourcing can’t help locate the plane, this type of work can help reduce the area to be checked for missing flight. Rescue teams can use the map & concentrate on areas which have been tagged by the users.

 DigitalGlobe's Tomnod Crowdsourcing


DigitalGlobe’s Tomnod Crowdsourcing

Xiaomi,Dropbox, Palantir, Jingdong, Zalando, SpaceX & others – The World’s Most Valuable Startups

Social Media, ecommerce, mobile & other areas has resulted in many startups going for IPO. Facebook, twitter & others are some of the noteworthy startups who have gone for IPO. Many of the startups are now valued at $1 billion or more. Facebook purchased startups like Instagram & Whatsapp, Yahoo purchased tumblr & others. These startups have been valued at billions & millions of dollars.

Xiaomi from China and Dropbox from the US are at the very top of the list followed by palantir, jingdong & others. Startups from US, EUrope & China are in the top 10 list. With the increase in the values of these startups, VC’s make a good ROI when the stakes are sold or the company gets listed.

Infographic: The World’s Most Valuable Startups | Statista
You will find more statistics at Statista

Comparing Facebook-WhatsApp Deal with Other High Profile Tech Deals

The chart below shows how facebook’s Whatsapp acquisition stands compared to other high profile tech acquisition. Facebook’s deal is the biggest one in the recent times followed by Google’s Motorola Deal. Social media space is seeing a lot of acquisitions. Facebook also bought Instagram for $1 Billion & is growing at a very good pace. Google has done many acquisitions recently in the Robotics, Internet of things & other areas.

Whatsapp handles more than 50 billion messages a day, 500 million images & has 450 million users. It has a very good market share of mobile messaging app in countries like India, Brazil & others.

Infographic: WhatsApp Deal Dwarfs Other High-Profile Tech Acquisitions | Statista
You will find more statistics at Statista

Ferrari is the world’s most powerful brand & Apple is the world’s Most Valuable Brand – Brand Finance Global 500

Brand Finance has released the Brand Finance Global 500 which provides the most powerful & most valuable brands globally. Ferrari is the world’s most powerful brand. Employee satisfaction, brand finance, loyalty, visual identity & online presence makes it the world’s most powerful brand. Ferrari is one of only 11 brands (including Google, Hermès, Coca-Cola, Disney, Rolex and F1 racing rivals Red Bull) to be awarded an AAA+ brand rating and has the highest overall score.

Apple is the world’s most valuable brand for the 3rd year in a row. Samsung’s brand value has increased from US$20 billion to US$79 billion this year. Facebook has added 76% to its brand value this year & making it to 122nd position. US brands dominate the Brand Finance’s list, with 185 brands of the 500 spots occupied by it.

Brand Finance Global 500

Brand Finance Global 500

India 272+ Campaign by BJP – An Innovative Campaign to Achieve 272+ seats

India 272+ Campaign is an initiative to help BJP’s Mission towards gaining a majority in Lok Sabha elections. With Lok sabha elections nearing, all the political parties have logged onto digital marketing & social media activities to woo the voters. India 272+ is a unique campaign by BJP which represents the number of seats needed to gain majority & form govt. Facebook, twitter & Google+ profiles have been created to gain visibility in social media.

Facebook has got 267K likes & 22K followers on twitter. The website has been updated with latest news, trending in social media & live stream. Pictures play an important role in social media & having an official instagram, flickr, Tumblr & Youtube accounts would have increased visibility for the campaign.

https://www.facebook.com/india272
https://twitter.com/india272
https://plus.google.com/+India272/posts
https://www.india272.com
https://www.narendramodi.in

india272

india272

Indian Institute of Management- Bangalore (IIMB)’s Case Study on Bollywood & Social Media Marketing

Digital marketing is being used extensively to market bollywood movies. It includes creating a microsite, facebook/twitter/youtube profiles, hangout with movie stars, promotions, social media buzz & others. Youtube hits, social media reach/share/amplification & other metrics predict how the movie will perform post release. Indian Institute of Management- Bangalore (IIMB) has created a case study on bollywood movies & social media activities.

The case study has been done by Suhruta Kulkarni, U Dinesh Kumar and Karthika A S of IIMB. The case study has now been published by Harvard Business Publishing. It explores the link between box-office collection and social media activity wrt the Bollywood film ’1920 Evil Returns’. 1920 Evil Returns is the 2nd film of the franchisee & ’1920 London’ is the 3rd which will be released this year.

iimb case study Bollywood & Social Media Marketing

iimb case study Bollywood & Social Media Marketing