Daily Deal Sites in India

Daily deal sites are becoming popular due to the great discounts, offers & special promotions they provide to the consumers. Groupon was one of the first brand to enter this market in US & since then has grown rapidly. Several daily deal sites have opened in India & some of it have also closed down or acquired by others. They find enough buyers to be eligible for discounts. Since many sites are launching regularly, they need to have USP to stand out in the crowd. Some of the sites are doing well & have also become a word of mouth marketing. One can purchase the coupons by paying the money mentioned against the deal through card, net banking & others.

Some of the deaily deal sites in india are Snapdeal, Timesdeal, Dealsandyou, Dealivore, Koovs, mydala, Crazeal, Khojguru & others

Hero Billion Voices – Role of Crowdsourcing in Advertising

Hero Billion Voices shows the role of crowdsourcing in Advertising. Users can sing the Heroes song & shoot a high resolution video of it & upload the video. Those selected will have the opportunity to participate in TVC. The Heroes song is about facing the fears big or small or pushing yourself beyond. Hero Billion Voices mobile app is also available on Android & Apple’s mobile app store. Facebook & twitter is also playing a major role in this concept. This is a very creative method of advertising & use of crowdsource in advertising. Several companies are using this new idea in advertsing. Several videos have already been uploaded. With the rise of internet & social media, it has made possible to use this concept.

Kolaveri di and Social Media

Why this Kolaveri di song has gone viral on the net. This is a song from the movie 3. It is sung by Dhanush, son in law of superstar Rajnikanth & popular Tamil hero. A promo of the song was released on Nov 16th & has spread like wildfire on the net. The promo features Dhanush, Anirudh, Aishwarya Rajinikanth and Shruti Hassan. The song has also become a trending topic on twitter. The social networking has become a major factor in helping things going viral. Even the national media has carried articles & news on the song. It has been played across the nation. It captures the emotions of the youth. lakhs of facebook & twitter discussions, lakhs of views on youtube & also become a search keyword on search engines.

Gillette India – Salute The Soldier in You

Gillette India has launched Salute The Soldier in You campaign on facebook. With every pack you buy from the Gillette Soldier range, it helps support soldiers in need. One needs to like the facebook page to get into the promotion. There is also a Gillette Video & one can share the story of someone whom they salute for their values. There are also prizes to be won for the stories shared. With more than 700 million members, facebook provides a great opportunity for brands for marketing activities. Social networking is redefining the way of marketing. The page has already been liked more than a lakh times & this shows the popularity of the campaign.

Hyundai Eon in India – Social Media & Digital Marketing

Hyundai Eon has already creayted quite a wave in India going by the specifications of the car. Hyundai which earlier heralded small car era in India with Hyundai Santro is again going to change the Indian Automotive scene with Hyundai Eon. The Hyundai Eon India website also has a contest called Hey India What’s on where users can upload pics which is currently making headlines in India & depending on the number of likes users get a chance to win galaxy tab & ipods. This is a very unique way of marketing activity to launch a car. Recently car companies in India are launching innovative campaigns to attract new customers during the new launch. Social media is proving to be a great medium to launch new vehicles & connect with people. Hyundai Eon profile is available on Twitter, Youtube & Facebook. Companies are embracing Digital marketing now than traditional marketing in the initial stage of product launch to connect & build rapport with customers. And also to create awarness about the product & service as well.

Airtel har friend zaroori (hfz) hai & Social Media

Airtel’s har friend zaroori hai campaign has helped it increase brand visibility & has provided Airtel with a great visibility in social media as well. The website has a very creative campaign on facebook. Select a friend, create a friend type & tag it. If it is the most popular, there is a chance to win a trip as well. The website also lists most popular friend types as well. The TVC has become popular as well. It has also become a popular search term on google. This is a very clear example of advertising creating branding for the company. Even the youtube video has got huge number of views & with many comments. This shows the participation by the users as well.

Mahindra XUV500 Guess the Price – Online contest

Given the rate at which new automobiles are launched in India, car companies are turning into unique campaigns for their marketing activities. Now Mahindra has comeout with a ‘Guess the Price’ of the XUV500 contest, new online contest for their new XUV500 SUV. One should guess the price of their new SUV and also answer 2 simple questions & the winner will walk away with the new SUV. There is also a chance to win 20 Indian GP tickets. one can logon to www.mahindraXUV500.com website & answer. Users can also logon daily & increase their chances of winning. The website has also videos & users can unlock various portions of the cars when number of likes given is reached. This is Open to all Mahindra vehicle owners, fans and automotive enthusiasts. Surely this campaign is going to get a lot of visibility given the uniqueness of the contest.

Mahindra XUV500 on Facebook
Mahindra XUV500 Guess the Price

Airtel Formula One Grand Prix of India – Greatest Racing Event

Formula One Grand Prix, greatest racing event, will take place in India in Oct. Airtel Formula One Grand Prix website which gives info about the event. Airtel would be the title sponsor of the Indian f1 grand prix. Airtel Grid girls, a reality show based event, to find the grid girls for Indian formula 1. 48 selected girls will be the paddock girls for Indian formula 1. There is also a simulator challenge & ultimate race game contest on the website. The contests also provide to win tickets to the event. Facebook, youtube & twitter profiles have also been given to keep up with the updates & this would help in social sharing. It will be held in Buddh International Circuit in Greater Noida.

Hot Indian Startups – redbus, flipkart, snapdeal & others

With the era of dotcom boom over, social media & networking is playing a key role in the new startups. With Indian economy booming, several VC’s are investing in India. This has led to a boom of startups in India & several tech startups are doing well. SOme of the top Indian startups are snapdeal.com, flipkart.com, redbus.in, myntra.com, yebhi.com & others. Some of these startups are also advertising & promoting on social media websites & TV. This has led to job creaion in startups also. Even the international media is also focussing on Indian startup story. Will India ever produce the likes of facebook, twitter & others which have a huge international following.

New York Times launches India Ink – An India Centric Site

New York Times has for the first time launched a country specific site & is targeted at India. Called India Ink, it focusses on the happenings in India. This is part of NYT’s strategy to tap new markets & its global reach. This shows the importance of India in the globalized economy. It will include Indian politics, sports, business, culture & others. India Ink is edited by The New York Times in India and the International Herald Tribune in Hong Kong. NYT Journos, Indian Journos & others will be contributing for the site. With English speaking population on the rise in the globalized India, this provides great opportunities for the western media to tap Indian market. This would also help Indians living abroad to get the stories on their motherland. This will also provide Indians to read at Indian stories from a global perspective.

New York Times India Ink
Twitter New York Times India