Pinterest

Pinterest is the latest socal media site which has made the marketers buzzing these days. Pinterest has become the talk of blogosphere & social networking. In Pinterest, members can pin images, videos & other objects to their pin board. A large percentage of the users on Pinterest are women. Brands can reach more customers, drive traffic, increase visibility & also sell products. It is already sending more referral traffic to many sites. Along with facebook, twitter, youtube, google+ it has become a major site for brands to reach customers. Many pinterest like clone sites have also been started. As women are majority decision makers, brands are finding it easier to reach them through this site.

2012 Most Desired Brands in the U.S.

Buyology has released the 2012 Most Desired brands in the US. Buyology uses its proprietary technology to measure the brands. Men & women have different desired list of brands. This list has been released by Buyology & uSamp. Companies are spending millions of dollars on advertising & Marketing activities to create relationship with the brands. With the advent of social media, consumers are expressing their opinion about the brands. 220 diverse brands were evaluated with 4000 subjects. Southwest Airlines ranked #1 for both men & women. The list can be found at their website.

Finnair’s Republic Day Celebrations – Creative Marketing

Finnair’s republic day celebrations on its flight from Helsinki to New Delhi on the republic day. The crew members danced to the song from Om Shanti Om movie. The crew shook legs, waved hands & danced to the tune of the song ‘Deewangi Deewangi’. The act lasted for around 2 mins & it took the passengers by surprise. It is a very creative marketing stretegy. The video posted on youtube has got lakhs of views. This helps position the brand to a very specific audience & also helps in branding.

Benetton Unhate Campaign

Benetton known for its unorthodox marketing & advertising strategies has launched a new Global ad campaign called Unhate, featuring a series of photos of world’s leading political and religious leaders kissing. The campaign has already generated a lot of controversy & even Vatican has criticised the advt. one of the photos shows Pope Benedict XVI locking lips with Egypt’s Ahmed el Tayyeb, imam of the Al-Azhar Mosque in Cairo. Other photos include Barack Obama and Chinese leader Hu Jintao, the Palestinian president Mahmoud Abbas and the Israeli prime minister Benjamin Netanyahu. Some of the earlier Benetton’s campaign include an AIDS afflicted man on his deathbed, a black woman breast-feeding a white baby & a priest kissing a nun. Even though there are scores of photoshopped images on the net, in this case, the advt is from a leading luxury clothier & this has resulted in quite a debate about how far can an advertisement go.

Singapore Cadbury Dairy Milk – Shioklaty Moments Campaign

Cadbury Dairy Milk Singapore has launched a unique campaign on facebook for users to share their shikolaty moments. It involves uploading a photo & a witty caption. If the entry is interesting enough & is liked by friends, it will be judged as the winner & will get its poster on bus shelter. The longest photo train wins. Also there is a grand prize of Fujifilm in-stax mini 7.

With more than 750 million members, facebook offers a great opportunity for marketers to try out new type of campaigns. Also most of the fans for brand pages are already customers & this helps in better customer retention programs & building rapport with the customers.

Samsung Galaxy Tab 750 – A New Tabbing Experience

Radio, Televison, PC & mobiles are the devices which have revolutinized the tech world since the last century. Now, it is the turn of Tablet devices, a completely new kind of device, which is making waves across the globe. First patent for an electronic tablet used for handwriting was granted centuries ago. Apple tried its hands for tablet devices in the form of Apple newton & others as well, but market for tablet devices couldn’t take off due to the limits in technology. As the technology advanced in the last 2 decades, it is time for tablet devices to take the centerstage.

Samsung, the tech titan, which had earlier released the Galaxy tab, is now out with the Galaxy Tab 750 also known as Galaxy Tab 10.1. It was released on Aug 10th & the launch was a succusful event with the likes of Younghee Lee, senior vice president of Global Marketing at Samsung, Mr. Ranjeet Yadav, head of Samsung India & Indian actress Lara Dutta at the launch. Galaxy Tab 750 is the sexiest, smartest & cutest Android based tablet. Samsung with its great technical expertise has introduced one of the best tablets in the markets in the form of Galaxy Tab 750. Oh! boy, beauty of Galaxy Tab lies in the eyes of beholder.

Featuers of Galaxy Tab 750

Operating System – Andorid Honeycomb

Andorid Honeycomb OS has been specifically developed for tablet devices. This would offer rich UI interface, great tabbing experience & also easy to operate. Making Samsung Galaxy Tab 750, best Android tablet in the market.

Processor – Dual core 1GHz NVIDIA Tegra 2 processor

Best processor for graphics, games & multi tasking & rich browsing experience. This is the top processor for best tabbing experience & enjoy it on Samsung Galaxy Tab 750.

Apps – Andorid Apps Market & others

Samsung Galaxy Tab 750 is supported by the Andorid apps market & also integrated with Google search, youtube, picasa, search by voice & other famous Google apps. Other popular apps available on Andorid market can also be installed & thus experience a great tabbing.

Readers Hub

Samsung Galaxy Tab Reader Hub provides access to lots of books, magazines and newspapers in multiple languages. This helps keep up with the information in real time & also provides a multitude of information.

Battery

It is the battery life, which is the deciding factor in the purchase of electronic gadgets. However, Samsung doesn’t let you down in the battery life. Samsung Tab 10.1 comes with a 7000mAh battery providing up to 9 hours of life.

Camera

3 MP camera with LED flash & 2 MP camera secondary camera for video calling. Also HD video recording for a stunning 1080p video viewing experience. Dual cameras provide a great user experience & helps in real time conversation.

Samsung Social Hub

Dont worry about how to keep up with all your social media profiles. Samsung Galaxy Tab 750 comes with Samsung Social Hub, which gives all your social information of facebook, twitter & others.

Connectivity

Finally, here comes a tab with Adobe flash support & high speed connectivity HSPA + 3G 7 Wifi access. Never worry about Internet speeds anymore. It is also supported by Bluetooth 3.0, USB 2.0.

Better Visual Display

High Definition deleivers stunning pics, rich graphics & video with 1280X800 WXGA display with 149 PPI. Enjoy a life like display with Samsung Galaxy Tab 750.

Finally, here comes a tablet with the thinnest & lighest large screen, supporting flash at just 565 grams & 8.6 mm slim. Samsung known for its technological prowess has introduced Samsung Galaxy Tab 750 & it is defnitely a great device to own. Enjoy a new tabbing experience!!!

Online Reviews & the role of it in Marketing

With the advent of web 2.0, online reviews is playing a critical role in the sales of products & services. People before deciding the purchase, are visiting the review sites to get opinion. There are several review sites like imdb for moviews, yelp for restaurants, naaptol for electronics, amazon for books, mouthshut & others. Marketers can utilize the information found in reviews to better target the offers. There have been allegations of reviews being written to influence the users. With social media, users are expressing reviews in twitter, facebook & blogs as well. As in the case of netflix price increase, users have flooded the communities with negetive comments about price hike.

Google Search – Voice, Image & Instant Pages

Google has released voice search for desktop. Users can click on the microphone in the search box & speak the search. This voice search was first available for mobile devices & has been introduced for desktop. Google has introduced search by image feature where an image can be uploaded & google can be used to find out what it is.Google instant was released by Google earlier to render instant results. Now google instant pages are available which which prerender results when we are going to click them.

Angry Birds hits 200 million downloads

Angry birds has hit 200 million downloads. It was first available on Apple ios & then has been extended to cover most of the platforms available. Today installed it on Chrome OS & played it. Really addictive & entertaining. Has been downloaded much on Apple devices. This is designde by a finnish company Rovio. They are even planning to merchandise the games. Angry Birds, Angry Birds Seasons and Angry Birds Rio are the different games versions & is available on major smartphone platforms, consoles, PC and Mac. Merchandise is also selling in great numbers.

Ovi stores to become Nokia services

Nokia’s Ovi store is all set for a rebranding exercise. It will be called as Nokia services. Nokia maps, Nokia apps & others. This is good move by Nokia as it aligns with a greater branding. Nokia recently decided to use Windows mobile OS & also to drop symbian OS. Nokia has a great brand image & equity & rebranding exercise will help it compete with Apple, Google andorid & other smartphone makers. This rebranding will help Nokia concentrate on one brand & move up the brand value chain.