Facebook to Acquire WhatsApp – What will Facebook gain from this Deal?

Facebook will acquire popular mobile messaging app, Whatspp, for a total of around $16 billion, including $4 billion in cash and $12 billion worth of Facebook shares. There is also an additional $3 billion in restricted stock units to be granted to WhatsApp’s founders and employees. Official News from WhatsApp & Facebook. Some of the gains for Facebook will be

1) Over 450 million people using Whatsapp each month, with 70% of them active on a day. Facebook will have access to these millions of users outside of its huge market of US. Whatsapp is highly popular in India, brazil & other Asian countries where FB’s messaging app is yet to make huge inroads.

2) Messaging volume approaching the entire global telecom SMS volume. Millions of Images are handled by Whatspp which is way less when compared to other mobile apps & also Facebook. It is for the same reason of Images, Facebook purchased Instagram

3) Facebook’s idea of becoming a mobile company fits with the Whatsapp’s mobile messaging app. The deal will help Facebook get millions of users at a very reasonable investment & also to have a global reach.

Facebook to Acquire WhatsApp

Facebook to Acquire WhatsApp

Indian Institute of Management- Bangalore (IIMB)’s Case Study on Bollywood & Social Media Marketing

Digital marketing is being used extensively to market bollywood movies. It includes creating a microsite, facebook/twitter/youtube profiles, hangout with movie stars, promotions, social media buzz & others. Youtube hits, social media reach/share/amplification & other metrics predict how the movie will perform post release. Indian Institute of Management- Bangalore (IIMB) has created a case study on bollywood movies & social media activities.

The case study has been done by Suhruta Kulkarni, U Dinesh Kumar and Karthika A S of IIMB. The case study has now been published by Harvard Business Publishing. It explores the link between box-office collection and social media activity wrt the Bollywood film ’1920 Evil Returns’. 1920 Evil Returns is the 2nd film of the franchisee & ’1920 London’ is the 3rd which will be released this year.

iimb case study Bollywood & Social Media Marketing

iimb case study Bollywood & Social Media Marketing

Popular Android Apps In India

With the growth of Android smartphones in India, apps have become a very easy way for users to connect with their products/services & brands. Google play store has thousands of apps which have been downloaded millions of times. Several Indian brands have their apps on the store & provides an easy for their customers to connect with them. Some of the popular android apps in India are Justdial, My Vodafone, Bookmyshow, Paytm, State Bank Freedom, IRCTC Mobile, Quikr, Flipkart, ICICI mobile banking & others.

Apps should be updated regularly & be scanned to keep away from malwares. Many free apps have climbed the app ranking chart within a short period of time. Several Bollywood movies have also been made into gaming apps & it includes Dhoom 3, Krissh 3, 24 & others.

google play

google play

Google to Acquire Nest Labs

Google has agreed to buy Nest labs for $3.2 Billion in cash. Nest Labs is best known for its Smart thermostat & the recently launched Protect (Smoke + CO Alarm). Nest will continue to operate under Tony Fadell and with its own unique brand identity. The acquisition of Nest by Google has taken the Tech circles by surprise & this will mark Google’s foray into internet of things.

Google has been venturing into things beyond search on computers & mobile. It recently acquired Boston Dynamics, which makes robots. Google Glass, Motorola Mobility, Chromecast, Robots & now Nest labs’ thermostat will provide Google with an array of information on the lives of People. Hardware, Software, Sensors & Algorithm provide a great deal of information on what is going on inside the home.

google nest

google nest

Internet Users in India Cross 200 Million – A Big Milestone for India

The number of Internet users in India has reached 205 million in October this year with a 40% YOY growth. Internet and Mobile Association of India (IAMAI) and IMRB International have released I-Cube 2013 report on the Internet users in India. China currently has 300 million internet users while US comes at 2nd with 207 Million users. It is also expected that by June 2014 Internet users in India will be 243 million becoming the top 2nd country in the world.

This huge user base will help develop & grow the internet economy. Online shopping has become popular in India with a large number of shopping portals. 137 million urban users & 68 million rural users. With 110 million mobile internet users in October, and is estimated to reach 130 million by the end of December. More than 50% of urban internet users access internet daily & the demography includes youth, working men, older men & non-working women. Urban centers like Mumbai, Bangalore, Delhi, Chennai & other metros have a huge internet user base.

Indian Internet users

Indian Internet users

B2B Content Marketing – 2014 Trends, Benchmarks & Budgets

93% of B2B marketers use content marketing with 43% of B2B marketers saying that their organization is effective in use of content marketing. B2B marketers who have a documented content strategy are more likely to consider themselves effective.

73% of B2B organizations have someone in place to oversee their content marketing strategy. B2B marketers use an average of 13 content marketing tactics. Tactic usage has remained consistent compared to last year.

B2B marketers have cited web traffic & sales lead quality as their top content marketing metrics for the last 3 years. B2B marketers have consistently cited brand awareness as their top goal for the last four years

Incredible India(#incredibleindia) – How Social Media is playing a role in its Promotions?

Incredible India is an international marketing campaign by the Government of India to promote tourism in India. With the globalization of India during the 90′s, tourism Industry has grown by leaps & bounds in India. India has some of the incredible places on earth. Tourism helps bring revenues, promote visibility of the country, provide employment, growth of communities & others. Incredible India was adopted as a slogan by the ministry of tourism in India. An integrated M&C strategy has been developed to promote India. Promoting different aspects of Indian culture like Yoga, ayurveda, spirituality & others.

The website has been a rich user interface with information on Travel, trade, book a hotel/railway ticket/ air ticket & others. There is a great deal of promotion going on in the social media space with profiles on google+, facebook, Twitter & youtube.


India’s 30 Most valuable Brands by Interbrand – Tata, Reliance, Airtel, SBI, Infosys & others in the list

Interbrand India has unveiled the 30 most valuable Indian brands. For any brand, it is the value it achieves is of paramount importance. Several Indian brands have been popular in India after Independence. With the opening of Indian economy for MNC’s in the 90′s, Indian brands have come a long way. Interbrand’s brand valuation methodology determines the contribution that the brand makes to the business’s results.

Several new & old companies have made it to the top 30 list. The sectors are also varied ranging from telecom, financial services, tehcnology, energy, automotive, FMCG & others. TATA tops the table with $10,907M brand value. Tata is followed by Reliance, Airtel, SBI, Infosys in the top 5 position. Banking powerhouse SBI & other banking giants like Axis bank, ICICI, Bank of Baroda, PNB & Union Bank have made it to the top 30 list.

india top 30