Ministry of External Affairs has extended its mobile app service for “mPassportSeva” to Windows & iOS app stores. The app was first launched for Google android on July 11. This is one of the largest projects under National e-Governence plan of Govt of India. The mobile app project is executed on a PPP model with TCS as the private partner. The project is already operational and servicing citizens through 77 Passport Seva Kendras across India
The app provides info on center location, Fee, Application Status & others. Some of the salient features of the app are application status, RTI status, fee calculator, status tracker & other details.
mPassportSeva Mobile App Download links
1) Google Play
3) Apple iOS
The official Chennai Express game based on the movie Chennai Express is available for download on Google Play store. In the game, you take on the role of Rahul or Meena, 2 main characters of the movie. The 2 characters embark on an exciting adventure. You have to dodge obstacles like trucks, buses, cars, autos, coconut carts, manholes & others. You can purchase face masks, bikes & Urns through the coins collected in the game. The game has received 4.3 stars on Play store & requires 2.3.3 & above android versions.
Download link : Chennai Express Official Game on Google Play Store
99Games Online Pvt. Ltd & Yash Raj Films Pvt. Ltd. have launched the official game for Dhoom 3 movie on Windows Phone. Dhoom 3 is the most awaited move of the year 2013. In this game, you can don the cap of Dhoom3 Movie anti hero & Zoom through the streets of Chicago. This 3D racing game has great graphics with awesome controls. This is available exclusively on Windows phone with state of the art graphics.
With the growth of social media, mobile & gaming consoles, Bollywood has gone for a new way to market movies. Apps, Games, special promo websites, Google+ hangouts & others are some of the new ways bollywood is including promotion for the movies.
Download Link: Dhoom:3 The Game on Windows Phone
More details about the game is available at
Anil Kapoor’s show “24″, coming on Colors, is now available as a mobile game ‘Safari Storme 24 – The Game’ on Android & iOS platforms. In the game, mobile users can lead the life of ATU chief Jai Singh Rathod. This is for the first in India that a general entertainment channel is providing its viewers to experience the show on a mobile. Users will have to race against time to protect against terror elements. Developed by Gameshastra Solutions Pvt Ltd, the game will be available for free download. This is India’s first 3D game & provides users to experience “24″ on mobile.
>> Click below to Download
Research firm Juxt has released the India Mobile Landscape 2013 study. India has become a top market for mobile phones in the world. With millions of mobile subscribers & rapidly increasing mobile internet, India provides a great opportunity for marketers. This study helps understand mobile users & mobile usage in India. According to the study,
1) India has 554.8 million mobile users and 143.2 million unique Internet users.
2) Mobile Penetration in Urban India is 70% & rural India is 36%.
3) 23.8 million users use Internet on their mobile devices
4) 7.1 million (or 77%) of these users who access Internet exclusively through mobile data connections are in rural areas.
5) 143.2 Million Internet users in India
6) There are 773.9 million live SIMs in India. Juxt defines a live SIM as any SIM which has validity irrespective of whether it is being used actively or not.
7) Students(33%) & housewives (22%) account for bulk of (55%) total mobile users.
8) 64% of mobile users are male.
9) 95% of all active connections are prepaid.
Google Webmaster Central Blog has come out with a list of measures which can be used to make smartphone sites load faster. Today’s avreage mobile page takes more than 7 seconds to load. Google has announced new guidelines to help webmasters optimize their mobile pages for best rendering performance & also updated Pagespeed Insights tool. These guidelines focus on rendering above the fold content to users in one second or less while the rest of the page continues to load. The above-the-fold HTML, CSS, and JS is known as the critical rendering path.
Following are some of the best practices & guidelines which can be applied.
1) Server must render the response (< 200 ms)
2) Number of redirects should be minimized
3) Number of roundtrips to first render should be minimized
5) Reserve time for browser layout and rendering (200 ms)
More about this can be had at Google’s mobile-specific help pages.
AT&T’s tweet related to 9/11 has created a firestorm in the blogosphere & social media. On Wednesday, AT&T posted a pic on its twitter account, of a hand holding a smartphone with the screen displaying the tribute in light. 2 Light beams for the twin towers. Soon, there was a firestorm on Facebook & twitter accusing AT&T of using the 9/11 anniversary of trying to promote a cell phone. AT&T later removed the picture & also offered apologies for the post. There was also an apology from the CEO on the company blog.
Companies should have social media strategy in place to deal with the social media crisis. Campaigns, promotions & other marketing related activities should be evaluated thoroughly before going ahead with the launch.