Mobile App Metrics

The increase in the mobile browsing has resulted in companies going for apps to connect with the customers easily. App stores of Apple, Google, Microsoft & BlackBerry are important for brands to go for apps. Companies should also measure how apps are performing & need to take corrective action to increase the revenue & engagement from the apps. The following metrics would help companies to know how the apps are performing.

Installs, upgrades, Daily users, monthly users, crashes, OS versions, app stores, sales revenue, devices & others.
Days since the last log in, average session time, uninstalls & others are some other data which can be tracked.

With the increase in the use of social media, Facebook, twitter, you tube & other profiles can also be linked to the apps. This would help users to share the info about the apps. Apple’s app store, Google’s Google play, Microsoft’s windows app store & Blackberry app stores are the important app stores.

Smartphone Wars – Samsung Galaxy S4, Sony Xperia Z, Apple iphone 5, HTC One, Nokia Lumia 920 & Blackberry Z10

With the unveiling of Samsung Galaxy S4 in NY, the war for the smartphone market leader has become interesting. Smartphone market is rapidly growing & several companies are racing to become the leader. The top smartphones now are Samsung Galaxy S4, Sony Xperia Z, Apple iphone 5, HTC One, Nokia Lumia 920 & Blackberry Z10. Samsung Galaxy S IV has a 5 inch display with Android 4.2.2 Jelly bean OS. A 13 MP camera with 2 MP secondary camera. Nokia Lumia has Windows phone 8 OS while Blackberry Z10 has the latest Blackberry 10 OS. Apple iphone 5 has Apple A6 processor. 8 MP pureview camera with auto focus for Nokia Lumia 920. HTC one has ultra focus camera. Sony Xperia Z has Android 4.1.2. Jelly Bean OS.

Mobile users will have a wide variety of smartphones to choose from & this set of latest smartphones have the great combination of design, technology & camera along with apps. App stores provide a wide range of apps for social media & networking.

Apple App Store hits 25 Billion Downloads

Apple’s app store has hit 25 billion downloads. A statement on the site reads A Billion thanks. 25 times Over. This is a great news for Apple as the App store has continued to remain the top apps destination despite the rise of Android store. Apple is expected to announce a new iPad in the coming days. Apple was also running a counter on the site showcasing the no. of downloads. Apple has not yet disclosed who is the winner & also the the app downloaded. Apple will give away $10,000 iTunes giftcard to the 25th billion app downloader. The App Store was launched in July 2008 & it reached 10 billion downloads in Jan 2011. Apple’s shares have hit a record high in the recent days making it the most valuable company.

Apple iOS vs Windows Phone vs Android vs Blackberry OS

With the increase in smartphones, mobile OS is playing a crucial role in the increase of mobile browsing. Apple iOS, Windows phone, android & blackberry OS are the top mobile OS. There are some other OS like brew, bada from samsung, meego, symbian & others. Nokia recently released Lumia 900 based on latest windows phone OS. This has received good response from the tech community. Apple iOS on iphone & its app store has taken the mobile world by storm. There are thosands of apps & have been downloaded millions of times. Google’s android is giving tough competition to Apple iOS. Android app store has also thousands of apps & gives great opportunity for smartphone users to variety of apps. All the 4 mobile OS are in the race to get a hold on the rapidly increasing mobile market.

Ten Mobile Social Trends for 2012

10 Mobile Social Trends for 2012 and Beyond: Customer Engagement Technology World 2011 Keynote

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Scandinavian Airlines TimeKiller App – A Creative Strategy

Scandinavian Airlines, which has won Europe’s most punctual Airline award in 2009 & 2010 and world’s most punctual airline in July & Aug 2011 has released an app called The TimeKiller App. Interestingly it is not targeted at the SAS customers. But at the rival airlines customers who face delays while travelling. Hold that thought, Spin the hamster, blow the propeller & others are some of the games available. This is useful to kiil the time when flights get delayed. This is a very creative marketing activity by SAS. Companies are increasingly using mobile apps as part of their marketing strategies. Availablle on Apple’s app store.

Mobile OS Wars – Apple iOS, Google Android & Windows Mobile OS

With Nokia going for Windows mobile OS, the stage is set for a battle among google, Windows & Apple. Nokia which has seen a declining market share in the recent days, has announced windows mobile OS based phones. Google’s android is being included in most of the phones nowadays. Fearing this, Apple seems to be going for cheaper iphones. Also Hp has purchased palm, with this Palm OS is also going out of picture. RIM’s OS is used on RIM Blackberry phones. These 3 mobile OS will govern the mobile world in the coming days. There is a fierce competition between Apple & Google. Apple’s app store is a USP for Apple with billions of downloads. Compared to this google’s Android app store is far behind.