Digital Marketing

Microsoft Bing – From Decision Engine to Bing is for Doing

Harsha — Tue, 24 Jan 2012 12:15:24 +0000

Microsoft which had positioned Bing as Decision Engine earlier is positioning it as Bing is for Doing now. This is going to be the new slogan for the search engine. Microsoft has recorded a new ad with American snowboarder Kevin Pearce, who was injured in a snowboarding accident & has returned to the slopes again. The campaign is from Publicis Groupe’s Razorfish. Google is still the leader in the search market & bing is slowly gaining the market share. JWT had earlier created the tagline for Bing. Google has been making new changes to search in order to gain higher market share & provide more relevent results.

Apple iOS vs Windows Phone vs Android vs Blackberry OS

Harsha — Tue, 17 Jan 2012 13:26:23 +0000

With the increase in smartphones, mobile OS is playing a crucial role in the increase of mobile browsing. Apple iOS, Windows phone, android & blackberry OS are the top mobile OS. There are some other OS like brew, bada from samsung, meego, symbian & others. Nokia recently released Lumia 900 based on latest windows phone OS. This has received good response from the tech community. Apple iOS on iphone & its app store has taken the mobile world by storm. There are thosands of apps & have been downloaded millions of times. Google’s android is giving tough competition to Apple iOS. Android app store has also thousands of apps & gives great opportunity for smartphone users to variety of apps. All the 4 mobile OS are in the race to get a hold on the rapidly increasing mobile market.

Facebook Timeline Campaign – Israeli Anti-Drug Authority

Harsha — Wed, 11 Jan 2012 13:36:17 +0000

World’s first Facebook timeline campaign has been created by McCann Digital for Israeli Anti-Drug Authority. This is a very creative use of the Facebook timeline & shows how it can be used to create marketing & advertising messages. Drug addicted guys life on one side & the other fit & healthy. This campaign has already become the talk of the blogosphere.

How to Create buzz for Pre-launch through Digital Marketing

Harsha — Mon, 09 Jan 2012 09:31:38 +0000

Companies are using digital marketing to create buzz for pre-launch activities. social media, Mobile marketing, Teaser campaigns, microsites, banner ads, facebook/twitter & others are some of the methods used for buzz building. Contests on microsites can be used to create interest for the product/service. Sharing buttons for social media sites can also be embedded to encourage uses to share the info. Teaser Banner ads linking to a landing page is another commonly used method to create buzz.

Facebook, twitter, youtube & other social media sites provide great opportunites for pre-launch. Mobile apps & games realted to product/service also help in building buzz for the launch. Viral Videos on youtube provide a great opportunity to create buzz. A social media aggreagator can be used to provide all the info related to social media channels in one place. Fan pages can be created on facebook along with special offers/contests to increase the fan base. Contests like photos with maximum no. of likes, witty comments & others can be used as themes.

Top US Web Brands of 2011 – Google, Facebook, Yahoo, MSN, Youtube & others

Harsha — Thu, 05 Jan 2012 12:50:56 +0000

Nielsen has released the top US web brands of 2011. The list is an interesting mix of social media, search networks,smartphone makers & others. Social media sites like facebook, twitter have changed the very dimension of web. People are spending more time on such sites sharing videos, pics, status updates & others. This has made facebook race to the top 10 spot being at 2nd spot now. Some of the top US web brands are Google, Facebook, Yahoo, MSN/Bing, youtube & others. Even though the popularity of myspace has decreased, it still figures in the top 10 list of social media sites. Youtube is the top video network followed by Vevo. Google+ launched in 2011 by Google has been able to break into the top 10 list. Google’s earlier ventures into Social media space wasn’t so succesful & Google+ is proving to be a big break for Google in the social space. Click here for Nielsen’s top US web brands

Nokia Lumia – The Amazing Everyday

Harsha — Tue, 03 Jan 2012 07:15:57 +0000

Ford Social – Ford Fusion App

Harsha — Thu, 15 Dec 2011 06:56:07 +0000

Ford, known for its social media activities in the automobile world, has once again created a new type of campaign for its 2013 Ford Fusion. Ford is known for its social media activities like Ford Fiesta movement, Google+ pages & others. Ford Fusion app is available for iphone & android devices & can be downloaded from FordFusionApp.com . Once downloaded, the app can be activated by pointing it at any ford logo. One can unlock 19 unique driving courses, video content & the 2013 Ford Fusion on the revealing day at the show. Ford has created a name among the auto companies for successively using social media to reach out to customers, creating branding & others.

Twitter, Facebook & Google+ Brand Pages

Harsha — Fri, 09 Dec 2011 11:28:51 +0000

With twitter’s launch of brand pages, marketers now have the opportunity to connect with customers easily. Brands started creating pages first on Facebook. It provided a great opportunity for customers to engage with the brand. Companies also started promotions of facebook pages providing offers to the customers. Later on when Google+ was launched, initially brands were not allowed to create the pages. Later on, Google+ allowed brand pages. Now, twitter has also joined the bandwagon of brand pages. Marketers having brand pages on all sites, should have a clear strategy across all the pages. Only a few brands have brand pages on twitter now.

Diesel QR Code Campaign

Harsha — Thu, 01 Dec 2011 12:23:32 +0000

QR codes is used by marketers in developing rapport with the customers & also provide them with special offers. During the launch of new products to effectively reach the customers. Measuring QR code analytics helps marketers to find out ROI of their marketing campaign & also to increase their marketing effectiveness.
Diesel has introduced QR codes in their stores & you can Like a product by scanning a QR code which is then posted to your facebook wall. This is agreat step for integrating social media with shopping. This helps companies to target customers easily.

Youtube Space Lab Video

Harsha — Mon, 28 Nov 2011 13:44:26 +0000