With the rapid increase in smartphones & mobile browsing, mobile ad market has become a major cash cow for companies like Google, Facebook & others. Google is the mobile ad industry leader followed by facebook. Even though facebook was a late entrant to the mobile ad market, it has gained a major chunk of the mobile ad market. They are followed by twitter at the 3rd spot. With the prediction of more browsing on mobile than desktop in the coming years, companies are pushing new boundaries to capture the mobile audience.
You will find more statistics at Statista
MTS India latest advt features the “internet baby” for its 3Gplus data network. The ad has been created by Creativeland Asia. Today’s net gen are restless & have no patience waiting for the net to load. The internet baby arrives all of a sudden & snatches the father’s tablet. It then searches for ‘how to cut the umbilical cord’ & cuts it. The baby takes a selfie with the nurse & also broadcasts a video. MTS uses “Born for the internet. MTS 3GPlus Network” for the advt.
This is a very creative advt in India & stresses on how fast its 3G plus data network is. Indian advertisers are using babies for their advt in the recent years. Evian’s Baby & me is very well known advt featuring babies.
Amar Chitra Katha (ACK) comics app on Windows app store is the app from Amar Chitra Katha, India’s largest comics publisher. The app has hundreds of Amar Chitra Katha titles in digital format. With this app you can purchase, download & read hundreds of ACK digital comics. With a single user account, you can view the comics across many devices. Some of the salient features are 200+ Amar Chitra Katha Comics, 3 free titles & others. This is available for computers & tablets running Windows 8.
Link: Amar Chitra Katha (ACK) on Microsoft Windows App Store
Amar Chitra Katha (ACK) comic app
Unilever’s Project Sunlight is a campaign/movement which explores the social missions of unilever brands. It consists of a growing community of people. Project Sunlight was created by David/Ogilvy & Mather. Together we can create a brighter future for our children. As part of the campaign, Unilever will create “acts of sunshine”. Already crores of “acts of sunshine” have been done as given in the website. You can join the Project sunlight through Facebook/twitter or registering on the website.
unilever project sunlight
Motorola ‘Lazy Phone’ Viral Video has garnered 7 million views on youtube in just 3 days. It has got 4921 likes & more than 500 comments since going live. Viral videos help brands create great visibility.
Samsung has been creating different marketing strategies to promote its new Galaxy S4. Samsung and telecom provider Swisscom recently hosted an “All eyes on the S4″ contest. S4 comes with a cool new “Smart pause” technology. The technology uses eye-tracking tech to detect when someone looks at the screen & when they turn away.
As part of the challenge, the participants have to stare at the phone as long as they could. If they look away within 60 mins, they are out of the game. Those who maintain 60 mins, would walk away with a new galaxy S4. The first such campaign was at Zurich Main Station. Samsung made sure there were enough disturbances for the participants staring at the phone with music playing around, bike crashes, crowd gathered & others. An S4 was handed out for free after 60 minutes.
Marketers are using creative ways to reach the customers & combined with social media provide new ways to showcause the innovative features of the phone.
Microsoft Internet Explorer India has launched an app called #Shovel, which analyses your Facebook profile & provides a wide range of statistics about your profile. There is also contest on twitter where you can answer the questions based on your #shovel results & win exciting prizes. These programs are part of their promotions for IE10 Browser. These apps are best designed to work on IE10. Internet Explorer India is showcasing “Social life- re imagined by Internet Explorer.”
With high competition in the browser space among Chrome, Firefox, Safari, Microsoft Internet Explorer has gone for a social media based promotion to highlight their browser. You can click on ‘Start digging’ on the home page of the app to start with Shovel. The app gives you the stats on your Photos, Tags, Friends, Likes and Updates. I did try the app for my profile & the app returned a wonderful stats on friends who are tagged, how many pics you have been tagged, friends based on geos, the number of likes on your photos, likes done by you & other information.
Do you find Online advertising effective or does it interest you or annoy you? Online advertising has come a long way since the early days of internet. Adobe commissioned a study with Edelman Berland for an online survey of 8750 consumers & 1750 professional marketers across the US, France, Germany, UK, Australia, Japan & South Korea during Oct’12 – Apr’13. This data provides a great wealth of information from both the marketers & consumers point of view. Some of the data from the report are
1) Traditional Media is considered the best for mktg & advt & also for credibility about products & brands.
2) France, Japan & Australia like to enjoy reading & Viewing Advt
3) Majority of consumers & marketers believe TV commercials are more important than online advertising
4) Majority of consumers in UK, US, Germany & Australia find online ads are annoying
5) Over half of respondents have liked on behalf of their favorite brands
6) Most consumers “like” products they regularly buy.
Access the complete report at Adobe Website