Facebook has become an important of marketing activity for any brands. Brands use it to connect with their customers, provide offers, promotions, get feedback on products/services, polls & other activities. Brands create a business page which a user can “Like” to become a fan of the page. Big corporations, local business & others have a brand page on Facebook. Top 10 Brands with the Highest Number of US Facebook Fans are Wal-Mart, Target, Amazon, Samsung Mobile, Subway & others. Wal Mart has 31 Million US fans, Target with 21 Millions US fans & others.
You will find more statistics at Statista
With the advent of web 2.0, online reviews is playing a critical role in the sales of products & services. People before deciding the purchase, are visiting the review sites to get opinion. There are several review sites like imdb for moviews, yelp for restaurants, naaptol for electronics, amazon for books, mouthshut & others. Marketers can utilize the information found in reviews to better target the offers. There have been allegations of reviews being written to influence the users. With social media, users are expressing reviews in twitter, facebook & blogs as well. As in the case of netflix price increase, users have flooded the communities with negetive comments about price hike.