Web Analytics helps you understand how the visitors are navigating your site, the keywords searched in search engines, referrers, social media, campaign performance & other. There are several analytical tool available which provide a wide amount of information. This data can be used to improve the performance of the website. A java script code implemented in the pages send the information to analytics service providers & provide the data in the form of a report or dashboard.
YouTube Trends Map provides a real time information on what videos are popular across the US by city/region & also can be filtered by shares, views, gender & age range. Videos uploaded within 48 hours may not appear in age and gender breakdowns. Hovering over the map, one can watch the thumbnail of the popular video in that region. There is also a bar graph at the bottom of the page showing number of regions where each video is #1. Right now, this is available for US. The Trends Map is based on user response to YouTube Trends Dashboard.
Mobile app crashes metrics provides information which helps provide better apps, more monetization & proper use of resources. Through the measurement, data will be updated every time there is a crash. Also crashes can be measured across various versions. This helps in understanding which version is stable. The app crashes can be divided among various platforms like iphone, andorid, Blackberry & others.
More in depth analysis can be made by analyzing crashes at the device level like Samsung Galaxy, Apple iphone & other makes. Whether crash is happening at the server level or due to the mobile phone problem can also taken into consideration. Ads are also served through apps. This also needs to be monitored to find out if clicking the ads is causing crashes.
With the rapid rise of youtube & other video sharing sites, videos have become a novel way of promoting products, services & info. Some of the videos have millions of views & thousands of comments. Also google is showing videos for many keyword searches. Web analytics for video stats would help get important info about the videos. Some of the top parameters to look for in video analytics include: 1) No. of comments 2) No. of views 3) Keywords for which video is appearing 4) Rating for the video 5) How long the video is viewed 6) how fast the video loads particularly in places with slow connection 7) No.of times video is downloaded. Videos should be optimized properly with great titles as it helps rank in search engines.