Mary Meeker of the VC firm Kleiner Perkins Caufield & Byers has unveiled her 2nd Internet trends report at the D11 conference. This follows up her famed 1st report on the global internet growth & usage. Some of the important finds from the report are
1) There are 2.4 Billion internet users around the world.
2) Domination of tablets over desktops/laptops
3) 500 Million photos shared in the internet daily.
4) Around 100 hrs of video is uploaded every min on YouTube.
5) Flickr, Snapchat, Instagram & Facebook are the imp photo sharing sites
6) Facebook leads the Social media followed by YouTube, twitter, Google+ & others.
7) China now has more users of Apple’s iOS and Google’s Android mobile OS than US
The increase in the mobile browsing has resulted in companies going for apps to connect with the customers easily. App stores of Apple, Google, Microsoft & BlackBerry are important for brands to go for apps. Companies should also measure how apps are performing & need to take corrective action to increase the revenue & engagement from the apps. The following metrics would help companies to know how the apps are performing.
Installs, upgrades, Daily users, monthly users, crashes, OS versions, app stores, sales revenue, devices & others.
Days since the last log in, average session time, uninstalls & others are some other data which can be tracked.
With the increase in the use of social media, Facebook, twitter, you tube & other profiles can also be linked to the apps. This would help users to share the info about the apps. Apple’s app store, Google’s Google play, Microsoft’s windows app store & Blackberry app stores are the important app stores.
Apple has launched iTunes Stores in India along with several other international markets like Turkey, SA & Russia. users can rent or purchase movies from the store & also music. In June, it was launched in Singapore, Taiwan & Hong Kong. India with rapidly increasing smartphones, will provide a huge market for Apple to expand its market share.
Apple has unveiled a new iPad with sharper display & better features. This is the third version of the device & has the ability to connect with 4G Networks. The last version of iPad was called iPad 2 & the company has called the new version as the new iPad. The new iPad has four times as many pixels as the iPad 2 and more than some HD televisions. The new iPad has sharper display, higher processor speed & 4G network. With a slew of other tablets available in the market, Apple is leading the tablet market with improved versions released often. For the last few months, there was rumor of new iPad release & it has met the expectations of the market. The new iPad will be available from March 16 in the U.S.
Apple’s app store has hit 25 billion downloads. A statement on the site reads A Billion thanks. 25 times Over. This is a great news for Apple as the App store has continued to remain the top apps destination despite the rise of Android store. Apple is expected to announce a new iPad in the coming days. Apple was also running a counter on the site showcasing the no. of downloads. Apple has not yet disclosed who is the winner & also the the app downloaded. Apple will give away $10,000 iTunes giftcard to the 25th billion app downloader. The App Store was launched in July 2008 & it reached 10 billion downloads in Jan 2011. Apple’s shares have hit a record high in the recent days making it the most valuable company.
Twitter has become a new branding medium for products & services. Brands can top the list either on the number of followers, amount of time brands spent in top trending list & others. Most of the tweets carry a brand name. With millions of tweets every month, a brand can have huge exposure helping it increse the brand visibility. Brands from industries like Electronics, FMCG, Computer, Automobile, Retail & others top the list. This can help in spreading the Brand awarness & increase brand visibility also.
Analytics service providers are also giving metrics of the brands in twitter in terms of engagement, followers & others. With Mobile internet exploding in recent years, it has become easier for the consumers to tweet about their experience with the product/service right from their point of purchase influencing the buyers. Some of the top brands on twitter are foxnews, bbcworld, nytimes, nprnews, mashable, engadget, techcrunch, time, Facebook, Nike, Apple, Wal-Mart, youtube & others.
Steve Jobs has resigned as the CEO of Apple. Jobs has been credited with making Apple, the tech titan & also the leader in computer industry. Under him, Apple created ipod, ipad, iphone, macs & thus made the company darling of wall street. It recently eclipsed exxon in the stock exchange with highest market capital. Tim Cook will become the CEO of the company. His health has been a major factor in the resignation. Apple is expected to release iPhone 5 & this would further solidify the company’s position. Steve Jobs is a charismatic CEO under whom Apple grew by leaps & bounds.
Viral Videos play an important role in Brand building. Some of the popular viral videos which have helped in Brand building are Apple 1984 ad, Old Spice my man, Blendtec’s will it blend, nike’s football worldcup ad & others. Viral Videos get millions of views in a short time & gets shared on social networking sites. Apple’s 1984 ad helped in building Apple brand name. Blendtec’s will it blend ad gave it a big brand name & its video is top videos of the year. There is no hard & fast rule as to how the viral videos need to be created. It taps into the basic emotions of the human beings & users usually feel attached to these videos. Viral videos have also helped video sharing sites gain traffic. There are several websites which give weekly ranking of top viral videos.
Apple, Gooogle & Facebook play an important role in shaping the web. Facebook with its more than 600 million members shapes the social media landscape. Google is the largest search engine & any changes it makes has a great effect on the web. Google is like a gateway to the web. Both these shape the online advertising & has huge impact on it. Apple is the market leader in ipod, iphone, ipad & macs. Apple is introducing many revolutionary products & shaping how we access the web. There are other companies like amazon, twitter, ebay & others which also influence how we use the web.