AT&T’s tweet related to 9/11 has created a firestorm in the blogosphere & social media. On Wednesday, AT&T posted a pic on its twitter account, of a hand holding a smartphone with the screen displaying the tribute in light. 2 Light beams for the twin towers. Soon, there was a firestorm on Facebook & twitter accusing AT&T of using the 9/11 anniversary of trying to promote a cell phone. AT&T later removed the picture & also offered apologies for the post. There was also an apology from the CEO on the company blog.
Companies should have social media strategy in place to deal with the social media crisis. Campaigns, promotions & other marketing related activities should be evaluated thoroughly before going ahead with the launch.
Apple, Google, IBM, McDonald’s & Coco-Cola are the top 5 brands as per the BrandZ Top 100 Most Valuable Global Brands report. Apple has grown by +1% & Google by +5% to occupy 1st & 2nd positions. Samsung which is competing with Apple in the global smartphone race is at 30th spot with +51% growth. Commissioned by WPP and conducted by Millward Brown Optimor, the BrandZ™ Top 100 Most Valuable Global Brands study,is now in its 8th year now. Ranking is done based on current & potential buyer views of the brand along with the financial data. More info about the ranking can be had at the Press release link on 21st May, 2013. Youtube link for the rankings.
Technology & telecom brands constitute a chink of the top 100 global brands. Some of the other entries include AT&T, Microsoft, Marlboro, Visa & China Telecom. There are also regional & category branding ranking is available & can be downloaded from WPP website. Digital revolution, technology,recession, social media, changing consumer preferences & other factors have an effect on the brands. The rankings & more on brand insight are also available as an app for Apple, Android & iPad magazine.