Microsoft’s Scroogle is an anti Google campaign targeting its pay to rank shopping practices. On the website it is given as “when you limit choices and rank them by payment, consumers get Scroogled”. Recently there was another ad campaign from MS called Bing it on targeting search results. There is also PDF docs in the website showing the respective search site’s position. One can also submit their stories on bing’s facebook page.
Bing webmaster guidelines provide guidance on links, SEO, social media, content & others. These can be accessed under the content guidelines section. Technical part covers robots.txt, sitemap, site technology, redirects & others. It calls out to avoid cloaking, link schemes, social media schemes & duplicate content. They have also introduced Bing webmaster webinars covering different topics during Nov to Feb. More information about the webinars can be found here. From an SEO point of view, it covers all the major important issues.404 pages best practices is also included covering no advt, page returns a 404 status code & smart 404 pages.
Bing’s Tweet has caused an uproar in the social media. Bing tweeted for every retweet about the support for Japan Tsunami & earthquake, it will make a donation. This caused uproar in the twitter & backfired on Bing. A new hashtag started on Twitter #fuckyoubing & resulted in negative publicity. Bing later apologized for it. A fashion designer’s tweet also caused uproar sometime back. Social media should be used cautiously while making such statements. It should not be used for marketing purposes during the natural disaster.
Google, Facebook, Yahoo, MSN, youtube, Microsoft & others are the top US web brands. Google is the top most US web brand used primarily for search purposes. People are spending more time on facebook for sharing, posting, games & others. Yahoo & Bing are the other 2 search engines people usually look for information. Youtube is the top video sharing site with billions of views a month. There are other top brands also like Apple, wikipedia, ask search network & others. With social media sites like Twitter, facebook, youtube & others, the landscape of the internet is changing. Myspace which used to dominate the social media space earlier is facing a downward trend in visitors.