Tracking Mobile Analytics

With the rise of mobile devices & tablets, more & more people are browsing the net on mobile. It becomes imperative to track the mobile analytics to better reach the customers. Now many analytic packages come with tracking mobile & tablet devices. Google analytics has also introduced tracking mobile devices. Some important data include type of mobile device, java script enableled, browser, traffic, how the web page renders on the screen & others. Some of the companies have developed a very well mobile site. ipad, iphone, android, blackberry, windows & others are some of the top mobile based devices.

Apple iPhone, Google Android & Blackberry App World Mobile Apps

Apple iphone apps changed the way smart phones are used. Thousands of apps are available for iphone & this has resulted in various ways iPhone can be used. Billions of downloads have been done. Success of this led to Google’s Android store & Blackberry’s App world. But these 2 haven’t been able to match the success of Apple iphone apps. Apps provided a new medium for marketers to reach the customers. Several free informational, product based, service based & paid apps have been introduced to reach the customers. This also helped a new way of branding. Apps are also being released for promotions with links to Twitter & Facebook. Success of an app depends on the number of downloads & also the viral/word of mouth about the app.