Amazon has launched Amazon.in, an online marketplace in India. This has been launched by Amazon Seller Services Pvt. Ltd, an Amazon.com company. With the ever-increasing Indian internet population, rising income levels & convenience of purchasing online, Indian online retailing is attracting global giants. Due to Indian laws prohibiting direct retailing by Foreign companies on the net, Amazon has gone for a different business model. In this, Amazon will not own any merchandise sold but will act as platform for any retailer who wants to sell his products. Books, movies & TV shows are currently available with mobile phones & cameras coming in the weeks ahead.
This provides Indian customers with a wide selection, low prices, offers, fast & reliable delivery. The company has launched 2 new programs, ‘Selling on Amazon’ and ‘Fulfilment by Amazon’. This provides Indian retailers to sell their products online easily & with access to great Amazon technology. This is also accessible on mobile devices. This would provide a tough competition to Indian online retailers.
The increase in the mobile browsing has resulted in companies going for apps to connect with the customers easily. App stores of Apple, Google, Microsoft & BlackBerry are important for brands to go for apps. Companies should also measure how apps are performing & need to take corrective action to increase the revenue & engagement from the apps. The following metrics would help companies to know how the apps are performing.
Installs, upgrades, Daily users, monthly users, crashes, OS versions, app stores, sales revenue, devices & others.
Days since the last log in, average session time, uninstalls & others are some other data which can be tracked.
With the increase in the use of social media, Facebook, twitter, you tube & other profiles can also be linked to the apps. This would help users to share the info about the apps. Apple’s app store, Google’s Google play, Microsoft’s windows app store & Blackberry app stores are the important app stores.