The State of E-Commerce Industry in India – How it is shaping up & it’s Future?

The booming ecommerce market in India has attracted VC’s to fund the next Indian ecommerce success story. Several Indian ecommerce startups like Flipkart, Myntra, snapdeal & others have already made a big name in Indian ecommerce space. Many are planning for expansion, M&A & others to gain new markets.

Accel Partners India has brought out a study on the ecommerce in India & how it is shaping up.

1) Online shopping of physical goods in India, will grow to $8.5Bn in 2016. Number of online shoppers in India will more than double to 40M. The study doesn’t take into consideration travel, ticketing and food ordering.

2) Last year saw the rise of fashion category – fashion e-commerce GMV doubled since 2012.

3) People are becoming more comfortable in ordering higher priced items online.

4) 35% of Online GMV in 2016 will be influenced by Women.

5) Tier 2 cities growing faster in ecommerce adoption. Potentially 40M shoppers between ages of 19 – 24 years, will start spending money online

6) Last year there was a big jump in average order value with new categories like jewellery, home decor & others.

Amazon Launches amazon.in – Online Marketplace in India

Amazon has launched Amazon.in, an online marketplace in India. This has been launched by Amazon Seller Services Pvt. Ltd, an Amazon.com company. With the ever-increasing Indian internet population, rising income levels & convenience of purchasing online, Indian online retailing is attracting global giants. Due to Indian laws prohibiting direct retailing by Foreign companies on the net, Amazon has gone for a different business model. In this, Amazon will not own any merchandise sold but will act as platform for any retailer who wants to sell his products. Books, movies & TV shows are currently available with mobile phones & cameras coming in the weeks ahead.

This provides Indian customers with a wide selection, low prices, offers, fast & reliable delivery. The company has launched 2 new programs, ‘Selling on Amazon’ and ‘Fulfilment by Amazon’. This provides Indian retailers to sell their products online easily & with access to great Amazon technology. This is also accessible on mobile devices. This would provide a tough competition to Indian online retailers.

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Microsoft Cloud Blogathon – India’s first Blogging Based Competition

New age technologies like Internet, Social media, Mobile, Cloud & others have given companies better ways of connecting with their audience. Companies are investing more & more into digital marketing arena to connect with their customer base. Brands are using Social media platforms like Facebook, twitter, vine, instagram & others for their marketing activities.

Microsoft India has come up with an innovative campaign called as “Microsoft Cloud Blogathon“. This is a 30 day competition, 20th May, 2013 to 00:00 hrs on 21st June, 2013 & is targeted towards college students. As part of this, one questions will be provided every day & students are required to contribute. There are daily prizes to be won & 50 top qualifiers based on the selection process will win 4 week Virtual mentor ship opportunities with Microsoft India. This is India’s first blogging based competition & this provides students, once in a life time opportunity to be mentored at Microsoft India. More info about the Microsoft Cloud Blogathon can be had at their FAQ section.

Cloud computing technology has become a boon providing easy access to the required information 24*7. This helps students & faculty access documents, mails, engage in video conferencing & IM anywhere & anytime. This helps in easier collaboration & communication increasing productivity & innovation.

The Calgary Zoo Publishes World’s First Annual Report on Instagram

Bored of annual reports on PDF or Power point..? You can try instagram, pinterest or Tumblr. Calgary Zoo has made use of Instagram to present their 2012 annual report. You can check their entire report published through beautiful photos & captions on Instagram. This is a very innovative method of using photo sharing apps for publishing your annual report. Some of the ways in which this makes the report stand out in the crowd are

1) The pictures with information is easy to follow & understand. The visual way of communication is gaining momentum across the world.

2) Pictures captures the attention of the users & can be easily followed like a story.

3) It is social. Users can like the pics & also comment. They can share the information & this helps in building visibility for the brand.

4) Pictures can be tagged with the required keywords.

 

Bollywood Movies & Social Media

Indian cinema which is celebrating 100 years has a new critic in the form of social media. Earlier, it was film critics who would rate movies & now social media has added a new dimension to review movies. Right from the moment movies are announced till they are released & running in movie halls, social media is sparking conversations about the movies. All the movies now have a Facebook, twitter, YouTube profiles besides a micro-site. The marketing & promotional activities include social media conversation from the leading actors of the movies, Facebook chat, hangouts, video promotions & others.

It usually starts with the conversations surrounding the cast of the movie. Teaser clips of the movies are released in YouTube along with official trailer. The YouTube hits have become a chief indicator of how popular the movie will be. All the songs of the movies are released on YouTube. Mobile apps are also added to the movies along with the QR code to scan. People now tweet & update about the movies right from the movie halls expressing their opinion about the movies. This will have a major impact on the movies. Micro-site along with promotions, special movie screening & other drives are helping to build visibility for the movie.

Yahoo Acquires Tumblr

Yahoo! has announced that it has decided to acquire Tumblr. The official press release about the acquisition has been released by Yahoo. Approximately for $1.1 billion, substantially all of which will be paid in cash. In the release, Yahoo promises not to screw up & will be operated independently as a separate business. David Karp will remain as the CEO of Tumblr.

Yahoo’s corporate blog has been moved to Tumblr & this is a great sign of Yahoo showing its trust in tumblr. Marissa Mayer has also announced the same on her Tumblr blog. Facebook last year purchased Instagram & now Yahoo going ahead with Tumblr. There are more than 100 million blogs on the site & more than 100 million users across the world. There are many challenges for yahoo as well like monetizing revenues from Tumblr, making the mobile tumblr more popular & others.

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Mobile App Metrics

The increase in the mobile browsing has resulted in companies going for apps to connect with the customers easily. App stores of Apple, Google, Microsoft & BlackBerry are important for brands to go for apps. Companies should also measure how apps are performing & need to take corrective action to increase the revenue & engagement from the apps. The following metrics would help companies to know how the apps are performing.

Installs, upgrades, Daily users, monthly users, crashes, OS versions, app stores, sales revenue, devices & others.
Days since the last log in, average session time, uninstalls & others are some other data which can be tracked.

With the increase in the use of social media, Facebook, twitter, you tube & other profiles can also be linked to the apps. This would help users to share the info about the apps. Apple’s app store, Google’s Google play, Microsoft’s windows app store & Blackberry app stores are the important app stores.