The Web Index is a measure of the world wide web’s contribution to development and human rights globally. It is designed & produced by the World Wide Web Foundation. The index measures & ranks Universal Access, Freedom and Openness, Relevant Content & Empowerment. The index was released in 2012 & in 2013 has been expanded to include 20 new countries. Both secondary data a& new primary data has been used to build the index.
It is not just how many internet users a country has, the penetration index, broadband speed & others which are important but also how the web impacts social, developmental, economic and political dimensions as well. This can be utilized by the NGO’s, Govt, think tanks & others to how to better use the web for overall development.
India has been ranked 56 out of 81 countries in the annual Web Index. Sweden, Norway, UK & USA are in the top 4 positions.
The number of Internet users in India has reached 205 million in October this year with a 40% YOY growth. Internet and Mobile Association of India (IAMAI) and IMRB International have released I-Cube 2013 report on the Internet users in India. China currently has 300 million internet users while US comes at 2nd with 207 Million users. It is also expected that by June 2014 Internet users in India will be 243 million becoming the top 2nd country in the world.
This huge user base will help develop & grow the internet economy. Online shopping has become popular in India with a large number of shopping portals. 137 million urban users & 68 million rural users. With 110 million mobile internet users in October, and is estimated to reach 130 million by the end of December. More than 50% of urban internet users access internet daily & the demography includes youth, working men, older men & non-working women. Urban centers like Mumbai, Bangalore, Delhi, Chennai & other metros have a huge internet user base.
comScore has released the 2013 India Digital Future in Focus report. This report provides an overview of the Indian web usage, online videos, social networking in India & other India related Internet & Digital information. It also provides trends in Indian Retail, Travel, Entertainment & other sectors.
Internet Usage in India is growing rapidly & this has led to a boom in the Indian eCommerce sector. Advertising, Social Network & others are some of the other areas growing rapidly. E commerce which was limited to Metro & tier 1 cities is expanding beyond this now. VC funding for the online shopping sites is a great example of this Indian growth story.
Some of the highlights from 2013 India Digital Future in Focus are:
1) 73.9 million home and work internet users in India. China & US are in the top 2 positions & India is at 3rd.
2) Women between the ages of 35-44 form the heaviest internet users in India
3) Blogging audience stands at 36 Million visitors with 485 growth in the last year
4) 54 million internet users in India watch Online videos
5) India has overtaken Japan to become the world’s third biggest Internet population.
6) Apparel is the fastest growth category in India with 13.4 million unique visitors.