Coca-Cola’s “The AHH Effect” – A New Digital Campaign

Coca-Cola’s new digital campaign called “the ahh effect” is targeting teens with 61 different URL’s. The 61 different URL’s with different ahhh’s includes games, gif’s & films. The home page of the campaign is www.ahh.com & each different URL contains one more “h” reaching the maximum of 61 URL’s. Each URL corresponds to different experiences of having coke. This is a unique type of campaign with Coke launching so many URL’s. Teens looking for creativity & delight. The game I played was the Bubble game, where users have to navigate a bubble away from falling ice cubes and straws in a glass filled with Coke. One can also submit what ahh means to them & will be utilized in the website.

Coca-Cola has worked with Wieden+Kennedy in Portland, Ore., to create the campaign. With the rapid growth of social media & smartphones, these campaigns provide a perfect opportunity for the teens to engage with the games & films. For the brand, this would help optimize which different experiences are performing well & eliminate the non performing experiences. Facebook app is also available for the campaign. Coke which is at the forefront of launching unique campaigns, had earlier launched open happiness campaign.

Top Branded Facebook Fan Pages

Facebook with millions of members provides a great way for companies to create fan pages. Several top brands have their fan pages on Facebook & where members can post on walls, discuss & post photos/videos. Currently facebook has the highest no. of fans at 60,950,064. Some of the other top branded pages are youtube, Coca-cola, Disney & MTV. Companies are also launching campaigns on their Facebook fan pages. Fans are taking to fan page to air their feedback about the product/service & this is also helping companies to better connect with the customers. Companies are also announcing new updates on the wall & this is being shared & liked by fans.

Coca–Cola’s Open Happiness & Expedition 206 – A Unique Social Media Campaign

Coke’s Open Happiness Campaign has been airing for some time. Now for their Year 2020 strategy, Coke has embarked on a major Social media drive.Though Coca-Cola is the world’s most favorite brand, in the social media world Coca-Cola still has miles to go compared to other brands.  They will be using Twitter, Facebook, Youtube & others for their social media campaign. They have selected 3 people who will tour all the 206 countries where Coke is sold & will document what makes People happy in accordance with the Open happiness Campaign on Twitter, facebook & others. Starting the journey on January 1, 2010 and attempt to travel more than 150,000 miles in 365 days, visiting each of the 206 countries where Coca-Cola is sold. This will also bring Coke to the Mainstream of Social Media & their site expedition206.com where the details will be documented. This is also the major social media campaign taken by any Corporate.This is by for the biggest Social media campaign & experiment in the world. This is taking Web 2.0 to the masses.

Coca-Cola, IBM, Microsoft, Google & GE in Interbrand’s 2010 top Brand list

Coca- Cola, IBM & Microsoft have maintained their first 3 positions in the 2010 Annual Interbrand list. Surprising aspect is Apple failing to make it into the top 10 inspite of tech crazy fans. HP has broken into top 10 slot for the first time with a good track of performance & acquisition. With 2010 still in the recession grip brand list indicates the companies ability to maintain the branding. BP due to its gulf oil spill has resulted in drop of rankings. Some of the companies have also made into the list for the first time. Interbrand considers a number of parameters to rank the brands. Financial, Automotive, FMCG are some of the sectors having a place in the rank.

Coca Cola vs Coca Colla – Copying a Brand?

Coca Colla, is a new Drink from the land of Bolivia. It looks more like a Coca – Cola with its red color. However, Coke is from the land of Capitalism while Coca Colla is from the land of Socialism, Bolivia. Several brands have come up across the world imitating Coke. This is the newest imitating coke. CoCa Colla is made from Coca, raw ingredient used in Cocaine. Coca Cola is the world’s favorite brand. Can brands make a name & survive by copying a leading brand?

Most Active Social brands: iphone, Apple, Coca-Cola, Nike, Xbox & others

Now social media & networking has become a part of marketing mix. As Online marketing evolved, it became a part of 4P’s & now social media is also a part of it. Companies would use website & email address earlier & now one can see facebook & Twitter profile address as well. Many companies are doing social media promotion to promote the brands. Some of the brands are part of everyday social media conversation like iphone, apple, Google, IKEA, Nike, Coca-Cola, Jet blue & others. Videos, photo, status updates, twitter are some of the ways in which brands are using social media. Phone, Gaming devices, Sports, Media, automobile are some of the sectors which are using social media for promotion. Old Spice recently had a great success with social media using the youtube videos. Nestle, Dell & some other brands have also faced a lot of criticism in the social media space. Some of the top brands are iphone, Apple, Coca-Cola, Nike, Xbox, Wii, old spice, & others. With a proper social media strategy, brands can reap rich benefits for increasing the brand visibility.