Coco-Cola‘s Open Happiness campaign has created a lot of brand visibility for Coke. India & Pakistan, 2 neighboring countries have been at loggerheads for decades over the border issue. Coke is is trying to change all of that through a new advertising film. Small World Machines from Coca-Cola allows people to connect in real time, touching each other over the interactive machine & drawing peace, love, and happiness symbols together.Coca-Cola installed Smart vending machines in Lahore, Pakistan and New Delhi, India. This would promote happiness and cultural understanding between the 2 nations.
Online e-commerce which has taken off in a big way in India in the last few years is attracting Big players into the field. Coco-Cola has entered the food e-commerce in India with its site coke2home.com. This is currently available in Ahmadabad Municipality Corp only. Businesses can also place bulk orders & energy drinks, juice drinks, mixers, soda & packaged drinking water are available. Minimum order for delivery is Rs 300 & before 12 noon order will get same day delivery.
Rising income levels, huge youth population, increasing internet penetration, mobile browsing & other factors are contributing for Increasing Indian e-commerce activities. Many brick & mortar companies are entering the e-commerce field.
Coca- Cola, IBM & Microsoft have maintained their first 3 positions in the 2010 Annual Interbrand list. Surprising aspect is Apple failing to make it into the top 10 inspite of tech crazy fans. HP has broken into top 10 slot for the first time with a good track of performance & acquisition. With 2010 still in the recession grip brand list indicates the companies ability to maintain the branding. BP due to its gulf oil spill has resulted in drop of rankings. Some of the companies have also made into the list for the first time. Interbrand considers a number of parameters to rank the brands. Financial, Automotive, FMCG are some of the sectors having a place in the rank.
Coca Colla, is a new Drink from the land of Bolivia. It looks more like a Coca – Cola with its red color. However, Coke is from the land of Capitalism while Coca Colla is from the land of Socialism, Bolivia. Several brands have come up across the world imitating Coke. This is the newest imitating coke. CoCa Colla is made from Coca, raw ingredient used in Cocaine. Coca Cola is the world’s favorite brand. Can brands make a name & survive by copying a leading brand?