Dell India has launched a new campaign for the Inspiron series of notebooks. With the growing influence of digital marketing & social media, the campaign includes a twitter based promo called I Can Do Kuch Bhi. In this contest, one has to tweet about their passion with the use of technology including #icandokuchbhi. With the youths being the major users of social networks, this promo helps them create a great visibility for the brands.There is no limit to the number of tweets that one submits. Ten people with the most interesting tweets will be getting a Dell branded t-shirt along with their tweets printed on it. The contest was between Apr 27th to Apr 29th.
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5 companies that are rocking the social media are Dell, Morton’s KLM, Unisys & ABC. Social media is chaning the rules of engagement with the customers. Providing new avenues for companies to communicate & market. Facebook, twitter, youtube & others lead the social media space. Some companies are using social media internally & while others are using it to connect with the customers.
Dell & Starbucks have utilized social media to help build their brand visibility, connect their customers & to get feedback/ideas. Dell has a website called IdeaStorm where the users can submit ideas about the product & services. They can also be commented by others. Similarly Starbucks has a Mystarbucks Idea where users can give ideas about the Starbucks product which can be voted by others. Some of it have also been implemented by the company. All the companies apart from their website should also have a website where users can communicate & share their ideas. This helps improve the marketing effectiveness.
with Social media becoming a mainstream source of information for products, services & others it is important that companies should carefully devise the social media strategy. People are constantly talking about their experiences with the products, brands & this influences how others perceive the brands. If any negative or unfavorable PR exists, a careful plan should be laid out to tackle. Source should be checked & corrective actions to be taken. If there is a genuine problem, it would be better to accept the mistake & correct it. This would help build confidence in the customers. Conversations should be monitored as it would help gauge the consumer perception. Without a proper plan, if any steps are taken for the negative PR it might backfire resulting in increased crisis. Some of the examples include Nestle’s Kitkat social media crisis, domino’s social media & Dell hell social media crisis. Companies should put in place a proper strategy to survive. if they cant handle it, they should outsource it to PR companies who can handle it effectively. Also the crisis provides an opportunity for the brands & companies to get a foothold in the online social space. Sometimes the crisis provides the opportunities for the brands to explore the social media world. for ex, when Toyota had the problems in the US auto market, it started the Toyota conversation blog which collected all the stories about Toyota thus helping it in the crisis.