Daily deal sites are becoming popular due to the great discounts, offers & special promotions they provide to the consumers. Groupon was one of the first brand to enter this market in US & since then has grown rapidly. Several daily deal sites have opened in India & some of it have also closed down or acquired by others. They find enough buyers to be eligible for discounts. Since many sites are launching regularly, they need to have USP to stand out in the crowd. Some of the sites are doing well & have also become a word of mouth marketing. One can purchase the coupons by paying the money mentioned against the deal through card, net banking & others.
Finnair’s republic day celebrations on its flight from Helsinki to New Delhi on the republic day. The crew members danced to the song from Om Shanti Om movie. The crew shook legs, waved hands & danced to the tune of the song ‘Deewangi Deewangi’. The act lasted for around 2 mins & it took the passengers by surprise. It is a very creative marketing stretegy. The video posted on youtube has got lakhs of views. This helps position the brand to a very specific audience & also helps in branding.
Nokia’s Ovi store is all set for a rebranding exercise. It will be called as Nokia services. Nokia maps, Nokia apps & others. This is good move by Nokia as it aligns with a greater branding. Nokia recently decided to use Windows mobile OS & also to drop symbian OS. Nokia has a great brand image & equity & rebranding exercise will help it compete with Apple, Google andorid & other smartphone makers. This rebranding will help Nokia concentrate on one brand & move up the brand value chain.