Mary Meeker’s 2013 Internet Trends

Mary Meeker of the VC firm Kleiner Perkins Caufield & Byers has unveiled her 2nd Internet trends report at the D11 conference. This follows up her famed 1st report on the global internet growth & usage. Some of the important finds from the report are

1) There are 2.4 Billion internet users around the world.
2) Domination of tablets over desktops/laptops
3) 500 Million photos shared in the internet daily.
4) Around 100 hrs of video is uploaded every min on YouTube.
5) Flickr, Snapchat, Instagram & Facebook are the imp photo sharing sites
6) Facebook leads the Social media followed by YouTube, twitter, Google+ & others.
7) China now has more users of Apple’s iOS and Google’s Android mobile OS than US

KPCB Internet Trends 2013 from Kleiner Perkins Caufield & Byers

Social Media Content Analysis

With the rapid growth of social media, it is important for brands, products, services & others to have social media strategies in place. There are various types of content that can be used in social media like video, pics, audio, posts, stories & others. The selection of a particular type of content depends on the promotion, type of audience, type of brand & others. Sometimes the engagement will be more with video or may be with pics depending on the type of post. When posting in facebook, number of likes, shares & comments need to be taken into consideration. In youtube, number of comments, views, time duration video is viewed & other factors can be considered. Pics can also be posted in pintarest, instagram, flickr & others for visual marketing.