How to do Dynamic Remarketing Through Google Analytics?

Remarketing with GA allows advertisiers to create remarketing lists using GA’s dimensions & metrics. Now it is possible for a deeper remarketing integration between AdWords and Google Analytics. This integration helps retailers to have access to detailed product level reporting. Dynamic remarketing considers each customer as unique & ads can be created connecting visitors with their past shopping experiences on the site. As the ads are based on users past actions, these ads will perform better.

Steps for Dynamic Remarketing

1) Create remarketing lists using GA
2) Update your tags to track Product ID, Cart Value, and Page Type as custom variables (or dimensions)
3) Enable the Dynamic Link in Admin > Property > Dynamic Attributes.
4) Create a Dynamic Remarketing Display campaign in AdWords

Google Analytics Solutions Gallery has a remarketing starter list and can be downloaded from there.

Source: Google Analytics Blog

GA remarketing

GA remarketing

Ten Big Social Media Challenges & How to Overcome them

With Social Media becoming a part of Brand’s Marketing activities, there are many challenges while executing the social media activities. Some of it are How to increase the shares of my posts, Time of posting, How to increase follower counts, Increase the amplification/reach/engagement & others. You can measure the social media effectivenesses of your campaigns using analytic tools. Google Analytics, Klout & others are some of the free tools available to measure the metrics. Facebook, Twitter, Google+, Linkedin, Youtube, Pinterest & others are some of the top social media networks to use in your marketing activities.

15 Years of Google – An Infographic on How Google is dominating the Web

Google, which is celebrating 15 years this week, has grown to become a dominant force in the web.  Search, Android, Google Adwords, Adsense, Maps & others are some of the important areas of Google.  The chart below shows the market share of Google in some of its areas.

15-years-of-google
You will find more statistics at Statista

Google Analytics Real Time, Premium Accounts & Webmaster Tools

Google analytics has introduced real time data. This helps provide stats as it happens on the website. One can see the no. of visitors active on the site. It helps in social media measurement as to how many people visit through a twitter link, how many visitors are on the blog & etc. This is a siginificant step for GA moving towards real time data.
Also GA has introduced premium which provides higher level of data, advanced tools & many other features. They will have access to more tools, customer support for customized implementation & others.
Webmaster tools data can now be accessed in GA. This is available under search engine optimization. By linking both the accounts, one can get the webmaster tools data in GA. More details are available at Google Analytics Blog