Remarketing with GA allows advertisiers to create remarketing lists using GA’s dimensions & metrics. Now it is possible for a deeper remarketing integration between AdWords and Google Analytics. This integration helps retailers to have access to detailed product level reporting. Dynamic remarketing considers each customer as unique & ads can be created connecting visitors with their past shopping experiences on the site. As the ads are based on users past actions, these ads will perform better.
Steps for Dynamic Remarketing
1) Create remarketing lists using GA
2) Update your tags to track Product ID, Cart Value, and Page Type as custom variables (or dimensions)
3) Enable the Dynamic Link in Admin > Property > Dynamic Attributes.
4) Create a Dynamic Remarketing Display campaign in AdWords
Google Analytics Solutions Gallery has a remarketing starter list and can be downloaded from there.
Source: Google Analytics Blog
With Social Media becoming a part of Brand’s Marketing activities, there are many challenges while executing the social media activities. Some of it are How to increase the shares of my posts, Time of posting, How to increase follower counts, Increase the amplification/reach/engagement & others. You can measure the social media effectivenesses of your campaigns using analytic tools. Google Analytics, Klout & others are some of the free tools available to measure the metrics. Facebook, Twitter, Google+, Linkedin, Youtube, Pinterest & others are some of the top social media networks to use in your marketing activities.
Google, which is celebrating 15 years this week, has grown to become a dominant force in the web. Search, Android, Google Adwords, Adsense, Maps & others are some of the important areas of Google. The chart below shows the market share of Google in some of its areas.
You will find more statistics at Statista
Core Reporting API can be used to build dashboards & automating complex reports. This Core Reporting API has 250 data points (dimensions & metrics). To make building dashboards easier, Google has launched Google Analytics Metadata API now. The Metadata API contains all the query able dimensions and metrics included in the Core Reporting API. Attributes for each dimension and metric, such as the web or app name, full text description, grouping, metric calculations, deprecation status, and whether the data is query-able in segments have also been included as part of the Metadata API.
The new Metadata API saves a lot of time and gives users direct access to all the great new data the instant it’s available. Data Deprecation Policy for Google Analytics APIs for dimensions & metrics has also been published. More information about the The New Google Analytics Metadata API is available at Google Analytics Blog
Google analytics has introduced real time data. This helps provide stats as it happens on the website. One can see the no. of visitors active on the site. It helps in social media measurement as to how many people visit through a twitter link, how many visitors are on the blog & etc. This is a siginificant step for GA moving towards real time data.
Also GA has introduced premium which provides higher level of data, advanced tools & many other features. They will have access to more tools, customer support for customized implementation & others.
Webmaster tools data can now be accessed in GA. This is available under search engine optimization. By linking both the accounts, one can get the webmaster tools data in GA. More details are available at Google Analytics Blog