Open Automotive Alliance is a global alliance of tech & auto Industry leaders. This alliance will bring Android platform to cars in 2014. OAA is planning to make technology in the car safer, seamless & useful to everyone. Mobile technology which was in a very nascent stage a few years ago has grown rapidly. A common platform like Android will make innovation faster, bring cutting-edge technology to the drivers & a great experience for drivers/passengers.
Audi, GM, Google, Honda, Hyundai and NVIDIA have formed the OAA. Mobile technology has reshaped the way we communicate. Similar to Apps, mobile browsing & other mobile tech, innovation in car technology will make driving safer. Connected Car experience will help provide drivers/passengers a great experience.
Open Automotive Alliance
Instagram & Vine videos have become the new tool for marketers to use in advertising, promotion & makrketing activities. Many brands have already joined the short duration videos bandwagon to reach customers. Short videos of the yet to be released movies are being shown on Instagram & Vine. New Steve Jobs movie trailer is available on Instagram. Open Road Films created the Jobs trailer specifically for the platform.
Honda is planning to use Vine to respond to customer tweets. They would be using the hashtag #wantnewcar to respond to select tweets. This will encourage users to swap their old cars for new Hondas & this is done by Honda as part of their Summer clearance sale. The vine videos will be customized to each users feedback.
Honda “Hands” film celebrates the curiosity of Honda engineers, which has led to some of the most successful Honda innovations over the past 65 years.