IBM has launched the Cloud based Digital marketing Network which gives clients easy integration between more than 100 ad tech vendors. This helps companies share their analytics data with their marketing & advt solution to make decisions on media buys. This also helps CMO’s & their teams to quickly integrate new marketing services. This is part of IBM’s Smarter Commerce initiative. Using a single tag to relay information to all partner platforms.
Dashboards can be customized for mobile, ecommerce & others which gives clients into how campaigns are performing across many channels. This covers the digital marketing areas of Ad networks, Data management platforms, Demand side platforms, search marketing, social media marketing & others. This helps companies to implement & manage digital marketing campaigns & to help in creation, execution, implementation & analysis of the data. More information about this can be had at their Press Release Page
Apple, Google, IBM, McDonald’s & Coco-Cola are the top 5 brands as per the BrandZ Top 100 Most Valuable Global Brands report. Apple has grown by +1% & Google by +5% to occupy 1st & 2nd positions. Samsung which is competing with Apple in the global smartphone race is at 30th spot with +51% growth. Commissioned by WPP and conducted by Millward Brown Optimor, the BrandZ™ Top 100 Most Valuable Global Brands study,is now in its 8th year now. Ranking is done based on current & potential buyer views of the brand along with the financial data. More info about the ranking can be had at the Press release link on 21st May, 2013. Youtube link for the rankings.
Technology & telecom brands constitute a chink of the top 100 global brands. Some of the other entries include AT&T, Microsoft, Marlboro, Visa & China Telecom. There are also regional & category branding ranking is available & can be downloaded from WPP website. Digital revolution, technology,recession, social media, changing consumer preferences & other factors have an effect on the brands. The rankings & more on brand insight are also available as an app for Apple, Android & iPad magazine.
Apple has edged out google to become the world’s most valuable global brand. The report has been done by Millward Brown’s 2011 BrandZ study. Google has held the spot for the last 4 years. With the rising sales of ipad, iphone & others, Apple has topped the chart. Amazon has overtaken Walmart to become the top retail brand. Toyota which was hit by recalls last year has bounced back in the rankings list. Others in the list include Sony, nokia, Tesco, facebook & others. Facebook has had the highest growth for any brand. Complete list can be found at millwardbrown website.
Coca- Cola, IBM & Microsoft have maintained their first 3 positions in the 2010 Annual Interbrand list. Surprising aspect is Apple failing to make it into the top 10 inspite of tech crazy fans. HP has broken into top 10 slot for the first time with a good track of performance & acquisition. With 2010 still in the recession grip brand list indicates the companies ability to maintain the branding. BP due to its gulf oil spill has resulted in drop of rankings. Some of the companies have also made into the list for the first time. Interbrand considers a number of parameters to rank the brands. Financial, Automotive, FMCG are some of the sectors having a place in the rank.