At the Mobile World Congress event in Barcelona, IBM CEO announced about the IBM Watson Mobile Developer Challenge. You can submit the proposal at the IBM Watson Mobile Developer Challenge webpage. Developers submit their proposals & their plans for a new Watson powered mobile app. It will be judged by a panel of judges & 25 finalists receive access to Watson APIs to build working prototypes.From this, top 5 finalists will pitch their concepts in a live session. 3 winners will have IBM mentoring support and sandbox access to build the Watson powered app. Watson won Jeopardy in 2011 & mobile apps can take advantage of Watson’s cognitive computing capabilities to develop smarter apps.
Brand Finance has released the Brand Finance Global 500 which provides the most powerful & most valuable brands globally. Ferrari is the world’s most powerful brand. Employee satisfaction, brand finance, loyalty, visual identity & online presence makes it the world’s most powerful brand. Ferrari is one of only 11 brands (including Google, Hermès, Coca-Cola, Disney, Rolex and F1 racing rivals Red Bull) to be awarded an AAA+ brand rating and has the highest overall score.
Apple is the world’s most valuable brand for the 3rd year in a row. Samsung’s brand value has increased from US$20 billion to US$79 billion this year. Facebook has added 76% to its brand value this year & making it to 122nd position. US brands dominate the Brand Finance’s list, with 185 brands of the 500 spots occupied by it.
Apple has gained the top spot in Interbrand’s Best Global Brands report. Coco-Cola, which has been in top spot for the last 13 years, has taken the 3rd spot. Google is in 2nd position. This is for the first time in the report that Coco-Cola is not in the top spot. Apple has seen a phenomenal growth in the last few years thanks to iPhone & ipad sales. Many tech companies like IBM, Microsoft, Intel are in the top 10 list.
This report is published annually identifying top 100 best global brands. This year, the total value of all 100 Best Global Brands is USD $1.5 trillion. Apple, which was in #36 position in 2000 with a brand value of $6.6 Billion is now at #1 position with $98.3 Billion. Interbrand’s Best Global Brands methodology is ISO certified & has become a benchmark for the best global brands. Discovery, Duracell, Chevrolet are the new entrants for this year. Facebook, Google, Prada, Apple, Amazon are the fastest rising brands for 2013. Full report can be accessed at bestglobalbrands.com
IBM has launched the Cloud based Digital marketing Network which gives clients easy integration between more than 100 ad tech vendors. This helps companies share their analytics data with their marketing & advt solution to make decisions on media buys. This also helps CMO’s & their teams to quickly integrate new marketing services. This is part of IBM’s Smarter Commerce initiative. Using a single tag to relay information to all partner platforms.
Dashboards can be customized for mobile, ecommerce & others which gives clients into how campaigns are performing across many channels. This covers the digital marketing areas of Ad networks, Data management platforms, Demand side platforms, search marketing, social media marketing & others. This helps companies to implement & manage digital marketing campaigns & to help in creation, execution, implementation & analysis of the data. More information about this can be had at their Press Release Page
Apple, Google, IBM, McDonald’s & Coco-Cola are the top 5 brands as per the BrandZ Top 100 Most Valuable Global Brands report. Apple has grown by +1% & Google by +5% to occupy 1st & 2nd positions. Samsung which is competing with Apple in the global smartphone race is at 30th spot with +51% growth. Commissioned by WPP and conducted by Millward Brown Optimor, the BrandZ™ Top 100 Most Valuable Global Brands study,is now in its 8th year now. Ranking is done based on current & potential buyer views of the brand along with the financial data. More info about the ranking can be had at the Press release link on 21st May, 2013. Youtube link for the rankings.
Technology & telecom brands constitute a chink of the top 100 global brands. Some of the other entries include AT&T, Microsoft, Marlboro, Visa & China Telecom. There are also regional & category branding ranking is available & can be downloaded from WPP website. Digital revolution, technology,recession, social media, changing consumer preferences & other factors have an effect on the brands. The rankings & more on brand insight are also available as an app for Apple, Android & iPad magazine.
Apple has edged out google to become the world’s most valuable global brand. The report has been done by Millward Brown’s 2011 BrandZ study. Google has held the spot for the last 4 years. With the rising sales of ipad, iphone & others, Apple has topped the chart. Amazon has overtaken Walmart to become the top retail brand. Toyota which was hit by recalls last year has bounced back in the rankings list. Others in the list include Sony, nokia, Tesco, facebook & others. Facebook has had the highest growth for any brand. Complete list can be found at millwardbrown website.
Coca- Cola, IBM & Microsoft have maintained their first 3 positions in the 2010 Annual Interbrand list. Surprising aspect is Apple failing to make it into the top 10 inspite of tech crazy fans. HP has broken into top 10 slot for the first time with a good track of performance & acquisition. With 2010 still in the recession grip brand list indicates the companies ability to maintain the branding. BP due to its gulf oil spill has resulted in drop of rankings. Some of the companies have also made into the list for the first time. Interbrand considers a number of parameters to rank the brands. Financial, Automotive, FMCG are some of the sectors having a place in the rank.