2011 Most Valuable Global Brands – Apple, Google, IBM & others

Apple has edged out google to become the world’s most valuable global brand. The report has been done by Millward Brown’s 2011 BrandZ study. Google has held the spot for the last 4 years. With the rising sales of ipad, iphone & others, Apple has topped the chart. Amazon has overtaken Walmart to become the top retail brand. Toyota which was hit by recalls last year has bounced back in the rankings list. Others in the list include Sony, nokia, Tesco, facebook & others. Facebook has had the highest growth for any brand. Complete list can be found at millwardbrown website.

Coca-Cola, IBM, Microsoft, Google & GE in Interbrand’s 2010 top Brand list

Coca- Cola, IBM & Microsoft have maintained their first 3 positions in the 2010 Annual Interbrand list. Surprising aspect is Apple failing to make it into the top 10 inspite of tech crazy fans. HP has broken into top 10 slot for the first time with a good track of performance & acquisition. With 2010 still in the recession grip brand list indicates the companies ability to maintain the branding. BP due to its gulf oil spill has resulted in drop of rankings. Some of the companies have also made into the list for the first time. Interbrand considers a number of parameters to rank the brands. Financial, Automotive, FMCG are some of the sectors having a place in the rank.