Daily Deal Sites in India

Daily deal sites are becoming popular due to the great discounts, offers & special promotions they provide to the consumers. Groupon was one of the first brand to enter this market in US & since then has grown rapidly. Several daily deal sites have opened in India & some of it have also closed down or acquired by others. They find enough buyers to be eligible for discounts. Since many sites are launching regularly, they need to have USP to stand out in the crowd. Some of the sites are doing well & have also become a word of mouth marketing. One can purchase the coupons by paying the money mentioned against the deal through card, net banking & others.

Some of the deaily deal sites in india are Snapdeal, Timesdeal, Dealsandyou, Dealivore, Koovs, mydala, Crazeal, Khojguru & others

Hero Billion Voices – Role of Crowdsourcing in Advertising

Hero Billion Voices shows the role of crowdsourcing in Advertising. Users can sing the Heroes song & shoot a high resolution video of it & upload the video. Those selected will have the opportunity to participate in TVC. The Heroes song is about facing the fears big or small or pushing yourself beyond. Hero Billion Voices mobile app is also available on Android & Apple’s mobile app store. Facebook & twitter is also playing a major role in this concept. This is a very creative method of advertising & use of crowdsource in advertising. Several companies are using this new idea in advertsing. Several videos have already been uploaded. With the rise of internet & social media, it has made possible to use this concept.

Finnair’s Republic Day Celebrations – Creative Marketing

Finnair’s republic day celebrations on its flight from Helsinki to New Delhi on the republic day. The crew members danced to the song from Om Shanti Om movie. The crew shook legs, waved hands & danced to the tune of the song ‘Deewangi Deewangi’. The act lasted for around 2 mins & it took the passengers by surprise. It is a very creative marketing stretegy. The video posted on youtube has got lakhs of views. This helps position the brand to a very specific audience & also helps in branding.

Hyundai Eon in India – Social Media & Digital Marketing

Hyundai Eon has already creayted quite a wave in India going by the specifications of the car. Hyundai which earlier heralded small car era in India with Hyundai Santro is again going to change the Indian Automotive scene with Hyundai Eon. The Hyundai Eon India website also has a contest called Hey India What’s on where users can upload pics which is currently making headlines in India & depending on the number of likes users get a chance to win galaxy tab & ipods. This is a very unique way of marketing activity to launch a car. Recently car companies in India are launching innovative campaigns to attract new customers during the new launch. Social media is proving to be a great medium to launch new vehicles & connect with people. Hyundai Eon profile is available on Twitter, Youtube & Facebook. Companies are embracing Digital marketing now than traditional marketing in the initial stage of product launch to connect & build rapport with customers. And also to create awarness about the product & service as well.

Airtel har friend zaroori (hfz) hai & Social Media

Airtel’s har friend zaroori hai campaign has helped it increase brand visibility & has provided Airtel with a great visibility in social media as well. The website has a very creative campaign on facebook. Select a friend, create a friend type & tag it. If it is the most popular, there is a chance to win a trip as well. The website also lists most popular friend types as well. The TVC has become popular as well. It has also become a popular search term on google. This is a very clear example of advertising creating branding for the company. Even the youtube video has got huge number of views & with many comments. This shows the participation by the users as well.

Airtel Formula One Grand Prix of India – Greatest Racing Event

Formula One Grand Prix, greatest racing event, will take place in India in Oct. Airtel Formula One Grand Prix website which gives info about the event. Airtel would be the title sponsor of the Indian f1 grand prix. Airtel Grid girls, a reality show based event, to find the grid girls for Indian formula 1. 48 selected girls will be the paddock girls for Indian formula 1. There is also a simulator challenge & ultimate race game contest on the website. The contests also provide to win tickets to the event. Facebook, youtube & twitter profiles have also been given to keep up with the updates & this would help in social sharing. It will be held in Buddh International Circuit in Greater Noida.

Hot Indian Startups – redbus, flipkart, snapdeal & others

With the era of dotcom boom over, social media & networking is playing a key role in the new startups. With Indian economy booming, several VC’s are investing in India. This has led to a boom of startups in India & several tech startups are doing well. SOme of the top Indian startups are snapdeal.com, flipkart.com, redbus.in, myntra.com, yebhi.com & others. Some of these startups are also advertising & promoting on social media websites & TV. This has led to job creaion in startups also. Even the international media is also focussing on Indian startup story. Will India ever produce the likes of facebook, twitter & others which have a huge international following.

New York Times launches India Ink – An India Centric Site

New York Times has for the first time launched a country specific site & is targeted at India. Called India Ink, it focusses on the happenings in India. This is part of NYT’s strategy to tap new markets & its global reach. This shows the importance of India in the globalized economy. It will include Indian politics, sports, business, culture & others. India Ink is edited by The New York Times in India and the International Herald Tribune in Hong Kong. NYT Journos, Indian Journos & others will be contributing for the site. With English speaking population on the rise in the globalized India, this provides great opportunities for the western media to tap Indian market. This would also help Indians living abroad to get the stories on their motherland. This will also provide Indians to read at Indian stories from a global perspective.

New York Times India Ink
Twitter New York Times India

Facebook Advertising in India

With millions of Indians on facebook, companies are finding it easier to reach the audience through facebook. Some of the companies in India advertising on facebook include reliance mutual fund, Myntra, Kingfisher, Airtel, Chevrolet Cruze, Toyota & others. These ads are usually linked to a landing page or to facebook brand pages. Companies are using Facebook advt during the launch of a new product/service, to connect with their exisiting customers & others. It has been recently found that most of the users who like a brand page are already the customers of the product/service. So facebook marketing can also be used as a customer relationship marketing. Brands use it to announce special offers, limited edition products & others. Daily deal sites in India are also one of the major advertisers on facebook. Facebook has more than 750 million members & this provides a great source for the brands to connect with the customers.

Vodafone India Zoozoos – New Chapter in Indian Marketing

Vodafone Zoozoos have heralded a new chapter in Indian Marketing. In the recent times, no other character has captured the attention like Zoozoos. It helped Vodafone successfully establish a brand in India. The ad is directed by Prakash Varma of Nirvana Films. The ads were first aired during the IPL & soon it became the talk of the town. More than 20 different types of ads were made featuring the services & products Vodafone India offers.

It became the talk of the blogosphere & currently its facebook page has 2 million fans & social media also played a keyrole in building the brand. The characters were conceived and directed by executive creative director (South Asia) Rajiv Rao of Ogilvy and Mather. Users can also download images & wallpapers of Zoozoos. Several merchandise items also started appearing on the market of Zoozoos. Just like the “Hutch Dog”, Zoozoos also became brand image associated with Vodafone. Even now, Vodafone is successfully using the concept & recently it was used in the launch of Vodafone 3G services. It also became one of the top searched keyword in Google. Videos on youtube have also garnered good number of views.

Vodafone Zoozoos Facebook
Vodafone Zoozoos Twitter