TrackMaven, a competitive analysis firm, has released a study on how Fortune 500 companies are using Instagram. Instagram recently announced that it has over 150 million users, 16 billion photos share, 1.2 Billion likes daily and on average 55M photos per day. The study found that 123 of the Fortune 500 are active on Instagram. The study suggests that posting during business hours, Weekends & in Evenings can help companies. Companies do the most Post on Thursday.
Hashtags have a significant impact on the success of Instagram accounts. 3 most Popular Photo filters are Normal, Lo-Fi & X-Pro 11. Some of the top Companies with the most Instagram followers are Nike, StarBucks & Foot Locker. Some of the top Companies with the most Photos are Foot Locker, VF Corporation & NordStorm. More info about the Report can be had at TrackMaven blog & report can be downloaded from their blog.
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Nitrogram, the instagram platform for brands, has published the statistics for brands on Instagram. The Nitrogram 50 lists the most popular brands on Instagram. The ranking is based on the Audience of their account (Followers) as well as the number of posts on their hashtag (Contributors).
More than 400 brands across all industries like appearel, fmcg, luxury, tourism, media cars, food & others have been added to the Nitrogram 50 list. Nike, Starbucks, Forever 21, Adidas & Top Shop occupy the top 5 positions on the list. For each brand, followers growth & posts growth information is also available. There is also information on fastest growing brand & largest brand hashtag on the site. Stats based on today, last 7 days, last 30 days is available with rank, account followers & posts on hashtag.
Nike belongs to Apparel & sports categories with 1,691,507 followers & 13,367,453 posts. Starbucks belonging to beverages with 1,319,608 followers & 3,054,686 posts.
Complete list can be accessed at Nitrogram 50
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