Steve Jobs has resigned as the CEO of Apple. Jobs has been credited with making Apple, the tech titan & also the leader in computer industry. Under him, Apple created ipod, ipad, iphone, macs & thus made the company darling of wall street. It recently eclipsed exxon in the stock exchange with highest market capital. Tim Cook will become the CEO of the company. His health has been a major factor in the resignation. Apple is expected to release iPhone 5 & this would further solidify the company’s position. Steve Jobs is a charismatic CEO under whom Apple grew by leaps & bounds.
iPad only newspaper The Daily has been launched by Mudroch. This is the first newspaper on iPad & this will open up a host of new digital marketing activities. Already several companies have planned for their ads. This newspaper is a subscription based & is updated once a day. The first story was of Egypt’s problems which is currently going on. This is a bold move & provides easy access to target those who dont go for newspaper.
Apple’s iPad & iPhone have given a new tool for marketers to reach a new segment of customers. Companies have released both free & paid apps for the se devices. Billions of downloads have taken place & the app store has become a new revenue source. Together iMac, iPod, iPhone & iPad form the four pillars of Apple. iPad has created a new market with many companies vying for a tablet spot. For the digital marketing, companies can create new apps tailor made for promotions, new product releases & others. Apple has been announcing many improvements in these products. It is very rare that a product by a company provides a new marketing opportunities for others. Mobile advertising targeted at iPhone users is also rising & iphone revolutionized the smart phone industry.