Apple.com goes from HTML 4.01 to HTML5 standards

Apple has moved its website apple.com from HTML 4.01 to HTML5. Apple has been a proponent of HTML5 standards & has already used it in mobileme, iad & other applications. This represents a huge support for HTML5. HTML5 standards provide an increased standard in web technologies. A new logo was also released by W3C for HTML5. Apple’s safari browser adheres to the HTML5 standards. Several new features like dynamically re sized search field have been added to the apple.com website.

Apple’s Four Pillars – Mac, iPod, iPhone & iPad

Apple’s iPad & iPhone have given a new tool for marketers to reach a new segment of customers. Companies have released both free & paid apps for the se devices. Billions of downloads have taken place & the app store has become a new revenue source. Together iMac, iPod, iPhone & iPad form the four pillars of Apple. iPad has created a new market with many companies vying for a tablet spot. For the digital marketing, companies can create new apps tailor made for promotions, new product releases & others. Apple has been announcing many improvements in these products. It is very rare that a product by a company provides a new marketing opportunities for others. Mobile advertising targeted at iPhone users is also rising & iphone revolutionized the smart phone industry.