Ten Big Social Media Challenges & How to Overcome them

With Social Media becoming a part of Brand’s Marketing activities, there are many challenges while executing the social media activities. Some of it are How to increase the shares of my posts, Time of posting, How to increase follower counts, Increase the amplification/reach/engagement & others. You can measure the social media effectivenesses of your campaigns using analytic tools. Google Analytics, Klout & others are some of the free tools available to measure the metrics. Facebook, Twitter, Google+, Linkedin, Youtube, Pinterest & others are some of the top social media networks to use in your marketing activities.

2013 Stats on Facebook, Twitter, Google+, Linkedin, Instagram & Pinterest – An Infographic

2013 Stats on Facebook, Twitter, Google+, Linkedin, Instagram & Pinterest. 1.15 Billion total users on facebook with over 10 million facebook apps. 250 billion photos are uploaded daily. 500 million+ users on twitter with 288 million active monthly users. 60% of twitter users access it from mobile. over 343 million active users on Google+.

Social Media Facts 2013

Explore more infographics like this one on the web’s largest information design community – Visually.

Using Social Media for Market Research

Social media is playing a key role in marketing activities. Now facebook has more than 1 billion members. Other social media sites like twitter, tumblr, youtube, linkedin & others are also growing. This has made the companies to use social data for market research activities. Data can also be obtained from chat, ratings, polls, surveys, voting, review sites & others. People know about the brands through social media & also share their purchasing & other experiences. Consumer ratings are used by people before deciding about the product. Such data helps market research lower costs, speed up the process & also helps better decision making.

Many analytic service providers have started including social media data in reports & this can also be used for research purposes. Top brands are mentioned by users regularly in conversation & this helps them uncover many insights. Social media listening is playing an important role in research. With the use of smartphones, more people are using social media & this helps tapping into data related to localization.