With Social Media becoming a part of Brand’s Marketing activities, there are many challenges while executing the social media activities. Some of it are How to increase the shares of my posts, Time of posting, How to increase follower counts, Increase the amplification/reach/engagement & others. You can measure the social media effectivenesses of your campaigns using analytic tools. Google Analytics, Klout & others are some of the free tools available to measure the metrics. Facebook, Twitter, Google+, Linkedin, Youtube, Pinterest & others are some of the top social media networks to use in your marketing activities.
2013 Stats on Facebook, Twitter, Google+, Linkedin, Instagram & Pinterest. 1.15 Billion total users on facebook with over 10 million facebook apps. 250 billion photos are uploaded daily. 500 million+ users on twitter with 288 million active monthly users. 60% of twitter users access it from mobile. over 343 million active users on Google+.
LinkedIn India has crossed 20 million member base in India. Of the 225+ million member base, US comes first with 74 million & India 2nd with 20 million members. LinkedIn has become a top networking site for entrepreneurs, students & professionals. This helps them become more professional & productive in their lives. Both for employees & employers, LinkedIn has become a top source of global networking, for finding the right candidates & enhancing their productivity.
Companies also post jobs on LinkedIn. LinkedIn India is headquartered in Mumbai, with 2 offices in Gurgaon and a Technology Centre in Bangalore. You can post updates on LinkedIn which can also be published on Twitter. You can also view stats on who visits your profile. LinkedIn apps are also available & updates can also be published through mobile.
Following is the some of the imp data & image available on LinkedIn Press Center
Top 3 industries: IT Services, Computer Software and Accounting
Top 3 skills include Management, Sales and Training
Interesting keywords mentioned by members in their profiles: Bollywood (1565), Yoga (4775), Cricket (2924) and Curry (231)
Most InDemand Employers: TCS, Infosys and IBM
Top 3 locations where people love their jobs: Ganganagar, Jalandhar and Delhi-NCR
Social media is playing a key role in marketing activities. Now facebook has more than 1 billion members. Other social media sites like twitter, tumblr, youtube, linkedin & others are also growing. This has made the companies to use social data for market research activities. Data can also be obtained from chat, ratings, polls, surveys, voting, review sites & others. People know about the brands through social media & also share their purchasing & other experiences. Consumer ratings are used by people before deciding about the product. Such data helps market research lower costs, speed up the process & also helps better decision making.
Many analytic service providers have started including social media data in reports & this can also be used for research purposes. Top brands are mentioned by users regularly in conversation & this helps them uncover many insights. Social media listening is playing an important role in research. With the use of smartphones, more people are using social media & this helps tapping into data related to localization.