Social Media’s role in the promotion of Micromax Canvas Turbo (#Micromaxcanvasturbo)

Micromax which launched Micromax Canvas Turbo has Hugh Jackman as its brand ambassador promoting the phone. A microsite focussing on Micromax Canvas Turbo has been launched to promote the phone. #Micromaxcanvasturbo is the hasgtag for the campaign & facebook/twitter/youtube was used to promote on social media. Micromax Canvas Turbo has around 1200 mentions across the social media. The teaser video on Youtube has got lakhs of views. The video was trending on Youtube.