The increase in the mobile browsing has resulted in companies going for apps to connect with the customers easily. App stores of Apple, Google, Microsoft & BlackBerry are important for brands to go for apps. Companies should also measure how apps are performing & need to take corrective action to increase the revenue & engagement from the apps. The following metrics would help companies to know how the apps are performing.
Installs, upgrades, Daily users, monthly users, crashes, OS versions, app stores, sales revenue, devices & others.
Days since the last log in, average session time, uninstalls & others are some other data which can be tracked.
With the increase in the use of social media, Facebook, twitter, you tube & other profiles can also be linked to the apps. This would help users to share the info about the apps. Apple’s app store, Google’s Google play, Microsoft’s windows app store & Blackberry app stores are the important app stores.
Google has launched books & movies on Google play in India. Movies are available for rental & purchase in India. This service is currently available in 13 countries now. With the booming of Indian mobile market, it makes a perfect move for Google to make available movies on Google play. Books have also been added to the Google play which ranges from Indian titles to classics. Many international best sellers are also available in the store. Books can be read across mobile, tablets & computer. Google recently started selling Nexus 7 mobile devices online in India as well. This is the first time Google is selling a device in India to a customer through its Google Play Store. Also available on Google Play is apps with a wide range of categories in both free & paid versions. Google play was earlier knows as the Android market.
With the unveiling of Samsung Galaxy S4 in NY, the war for the smartphone market leader has become interesting. Smartphone market is rapidly growing & several companies are racing to become the leader. The top smartphones now are Samsung Galaxy S4, Sony Xperia Z, Apple iphone 5, HTC One, Nokia Lumia 920 & Blackberry Z10. Samsung Galaxy S IV has a 5 inch display with Android 4.2.2 Jelly bean OS. A 13 MP camera with 2 MP secondary camera. Nokia Lumia has Windows phone 8 OS while Blackberry Z10 has the latest Blackberry 10 OS. Apple iphone 5 has Apple A6 processor. 8 MP pureview camera with auto focus for Nokia Lumia 920. HTC one has ultra focus camera. Sony Xperia Z has Android 4.1.2. Jelly Bean OS.
Mobile users will have a wide variety of smartphones to choose from & this set of latest smartphones have the great combination of design, technology & camera along with apps. App stores provide a wide range of apps for social media & networking.
Mobile app crashes metrics provides information which helps provide better apps, more monetization & proper use of resources. Through the measurement, data will be updated every time there is a crash. Also crashes can be measured across various versions. This helps in understanding which version is stable. The app crashes can be divided among various platforms like iphone, andorid, Blackberry & others.
More in depth analysis can be made by analyzing crashes at the device level like Samsung Galaxy, Apple iphone & other makes. Whether crash is happening at the server level or due to the mobile phone problem can also taken into consideration. Ads are also served through apps. This also needs to be monitored to find out if clicking the ads is causing crashes.
With the booming of e commerce in India, several online shopping sites have launched recently & creating a lot of buzz online. These provide the advantages of easy shopping, on time delivery, EMI’s & others. Several big names like Citibank, Google have launched online shopping festivals in India. Citibank’s was called OMG! sale & it was on Dec 5th. The sale had 17 websites & this helped provide value proposition to customers. Customers also had easier access to a wide variety of products at great bargains. Google’s GOSF sale was held on Dec 12 & 50 ecommerce websites had participated in it. Google had also launched GOSF.in website for the purpose of online shopping festival. This provides a great push for e commerce sites as well with good conversion rates. Also coupon codes would provide more discounts as well.
Apple has launched iTunes Stores in India along with several other international markets like Turkey, SA & Russia. users can rent or purchase movies from the store & also music. In June, it was launched in Singapore, Taiwan & Hong Kong. India with rapidly increasing smartphones, will provide a huge market for Apple to expand its market share.
With the release of Apple’s ipad tablet, market for tablets is increasing significantly & several android based tablets is being released. This provides a huge opportunity for android based apps for tablets. Google has released a tablet app quality checklist for apps. The checklist has been listed under 10 points & it is a great read for any developer. This would help develop great quality apps. Optimize the layout, use the extra screen area, fonts, adjust home screen widgets & others are some of the points to be taken care of. Complete list can be accessed from here.
Facebook’s app center will give its 900 million members a whole new way of experiencing social apps. It is accessible through web & also on iOs & andriod apps. Users can find great apps like Pinterest, Battle Pirates, Viddy & others. Apps will have an apps detail page which will help users to have more info about the apps. User ratings, engagement,app ratings metric will help rank the apps & also helps in its success. Mobile users can also browse the apps from their mobile devices & can install it depending on the mobile device. App developers need to go through the guidelines to get it listed & also if it doesn’t meet the guidelines it will be removed. Apple’s & Google Android app center have become the top app centers. The facebook app center will help facebook reach more users & also provide better engagement to the users. For marketers, it will provide an easier & better route to reach their members.
Microsoft’s smoked by windows phone has gone viral across the world after first starting in CES at Las Vegas. In India, Microsoft student partners ran similar events & the prize was flash drives. Nokia is also running an event called Blown Away by Nokia Lumia in India pitching Nokia Lumia against other phones. With the arrival smartphones, marketing & advt activities for phones has taken a big leap with companies devising innovative campaigns to reach out to new markets & consumers. Social media is also playing a big role in virally spreading the information.
With the increase in smartphones, mobile OS is playing a crucial role in the increase of mobile browsing. Apple iOS, Windows phone, android & blackberry OS are the top mobile OS. There are some other OS like brew, bada from samsung, meego, symbian & others. Nokia recently released Lumia 900 based on latest windows phone OS. This has received good response from the tech community. Apple iOS on iphone & its app store has taken the mobile world by storm. There are thosands of apps & have been downloaded millions of times. Google’s android is giving tough competition to Apple iOS. Android app store has also thousands of apps & gives great opportunity for smartphone users to variety of apps. All the 4 mobile OS are in the race to get a hold on the rapidly increasing mobile market.