The State of E-Commerce Industry in India – How it is shaping up & it’s Future?

The booming ecommerce market in India has attracted VC’s to fund the next Indian ecommerce success story. Several Indian ecommerce startups like Flipkart, Myntra, snapdeal & others have already made a big name in Indian ecommerce space. Many are planning for expansion, M&A & others to gain new markets.

Accel Partners India has brought out a study on the ecommerce in India & how it is shaping up.

1) Online shopping of physical goods in India, will grow to $8.5Bn in 2016. Number of online shoppers in India will more than double to 40M. The study doesn’t take into consideration travel, ticketing and food ordering.

2) Last year saw the rise of fashion category – fashion e-commerce GMV doubled since 2012.

3) People are becoming more comfortable in ordering higher priced items online.

4) 35% of Online GMV in 2016 will be influenced by Women.

5) Tier 2 cities growing faster in ecommerce adoption. Potentially 40M shoppers between ages of 19 – 24 years, will start spending money online

6) Last year there was a big jump in average order value with new categories like jewellery, home decor & others.

Gionee Elife S5.5 launched in India – World’s Slimmest Android Smartphone

Gionee India has launched Gionee Elife S5.5 in India. This is the world’s slimmest Android Smartphone & will be available in India by April. It is 5.5 mm in thickness & hence gets its name based on it. The phone looks amazingly great & has a 5 inch super AMOLED display. It is powered by a Octa-core 1.7GHz processor & a 13 mega pixel rear camera. The Android version is 4.2.2 with AMIGO OS 2.0.

It has been launched in various colors like Black, White, Blue, Pink, and Purple & priced at 22,999 Rs in India.It has a Non-removable 2300mAh Battery with a memory of 16GB & 2GB RAM. It is ultra slim with measurements of 145.1 x 70.2 x 5.55mm. Gionee’s ELIFE series has done exceptionally well in India & with this new Elife model, it is expected to strengthen its position in India.

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Mobile Ad Market Leaders – Google, Facebook, Twitter & others

With the rapid increase in smartphones & mobile browsing, mobile ad market has become a major cash cow for companies like Google, Facebook & others. Google is the mobile ad industry leader followed by facebook. Even though facebook was a late entrant to the mobile ad market, it has gained a major chunk of the mobile ad market. They are followed by twitter at the 3rd spot. With the prediction of more browsing on mobile than desktop in the coming years, companies are pushing new boundaries to capture the mobile audience.

Infographic: Google and Facebook Dominate Booming Mobile Ad Market | Statista
You will find more statistics at Statista

Wake Up & Smell The Bacon : Bacon Scent iPhone Alarm Device

The Bacon Scented iPhone Alarm Device. Wake Up & Smell The Bacon is a multi-sensory alarm experience that starts your morning with the mouthwatering sizzle and smell of Oscar Mayer bacon. You can Download the Wake Up & Smell The Bacon app from iTunes @ http://bit.ly/1fHGKBv. You can apply for a chance to win a bacon scent alarm device at WakeUpAndSmellTheBacon.com

IBM Watson Mobile Developer Challenge – Watson Powered Apps

At the Mobile World Congress event in Barcelona, IBM CEO announced about the IBM Watson Mobile Developer Challenge. You can submit the proposal at the IBM Watson Mobile Developer Challenge webpage. Developers submit their proposals & their plans for a new Watson powered mobile app. It will be judged by a panel of judges & 25 finalists receive access to Watson APIs to build working prototypes.From this, top 5 finalists will pitch their concepts in a live session. 3 winners will have IBM mentoring support and sandbox access to build the Watson powered app. Watson won Jeopardy in 2011 & mobile apps can take advantage of Watson’s cognitive computing capabilities to develop smarter apps.

IBM Watson Mobile Developer Challenge

IBM Watson Mobile Developer Challenge

How Google’s Click to Call in Organic & Paid Mobile Search Results Influence Purchase Decision? – A Study

Google commissioned Ipsos, an independent market research company, to find out how Click to Call in Organic & Paid Mobile Search Results Influence Purchase Decision. 1500 Mobile searches who made the purchase were used to understand the process. Some of the key findings from the study are

1) A 3rd of mobile searchers need to directly call a business from the search results.
2) Adding a phone number to mobile search ads results in an avg CTR increase of 8%
3) 52% of Mobile searchers find the call button useful
4) 72% of clicks on a mobile search ad call button lasts longer than 30 seconds.
5) on Average 40 million calls are driven by Google ads each month
6) Lack of call button can damage consumer’s perception of business.

Access the Study at Google Think Insights

Google Click to Call

Google Click to Call

India Mobile Service Providers Market Share for 2013 – Bharti, Vodafone, Idea, Reliance, BSNL, Aircel, Tata, Telewings & others

TRAI has released the latest figures for wireless & Wireline subscribers in India for year ending 2013 Dec 31st. Total of 886.30 million mobile subscribers with 28.89 wireline subscribers. There is a monthly growth of 0.59% in Mobile. Share of Urban subscribers is 59.42% & Rural is 40.58%. Total Broadband (> 512 Kbps) subscription is 55.20 million at the end of Dec, 2013. Total phone subscribers is 915.19 million at the end of December 2013.

Mobile Number Portability requests increased from 106.87 million subscribers at the end of Nov, 2013 to 109.37 million at the end of Dec, 2013. The overall Teledensity in India stands at 74.02% for Dec, 2013. Private operators hold 88.73% of the mobile subscriber market share where as BSNL and MTNL, the two PSU operators hold only 11.27% market share.

Mobile Market Share in India

Mobile Market Share in India

India 272+ Campaign by BJP – An Innovative Campaign to Achieve 272+ seats

India 272+ Campaign is an initiative to help BJP’s Mission towards gaining a majority in Lok Sabha elections. With Lok sabha elections nearing, all the political parties have logged onto digital marketing & social media activities to woo the voters. India 272+ is a unique campaign by BJP which represents the number of seats needed to gain majority & form govt. Facebook, twitter & Google+ profiles have been created to gain visibility in social media.

Facebook has got 267K likes & 22K followers on twitter. The website has been updated with latest news, trending in social media & live stream. Pictures play an important role in social media & having an official instagram, flickr, Tumblr & Youtube accounts would have increased visibility for the campaign.

https://www.facebook.com/india272
https://twitter.com/india272
https://plus.google.com/+India272/posts
https://www.india272.com
https://www.narendramodi.in

india272

india272

Moto G in India – A Highly Anticipated Phone of 2014 in India

Moto G, a highly anticipated phone of 2014 in India, will be released in India during the last week of Jan 2014. Moto G has created a great amount of interest in India ever since it was released. IN the US. it is availble for $179 & $199 unlocked versions. The phone will be priced competitively. This phone has been hailed as the best Android phone in the $200 range.

It has a 4.5″ HD display with Qualcomm Snapdragon 400 processor with 1.2 GHz quad-core CPU. Available in 8GB & 16GB versions with a quad core speed. This phone has become the latest craze in the Grey market. 720p HD video (front and rear) and 5 MP at 4:3 and 3.8 MP at 16:9 (user-configurable) with LED flash.