Apple has launched iTunes Stores in India along with several other international markets like Turkey, SA & Russia. users can rent or purchase movies from the store & also music. In June, it was launched in Singapore, Taiwan & Hong Kong. India with rapidly increasing smartphones, will provide a huge market for Apple to expand its market share.
South Korean pop star PSY’s Gangnam Style music video has gone viral on youtube & has garnered more than 298 million views on youtube. It has also enterted the Guiness book of world records for most likes. More than 1,400,000 comments have been made on youtube & several parodies of the video have also been created. Song was released on July 15, 2012. Several international media outlets have also covered the video. Gangnam Style refers to the lifestyle associated with the Gangnam district of Seoul. It is also on top of the chart in itunes store.
Red Hot chilli Peppers has released interactive music video of their Look Around Music Video. With Click & Drag feature, Users can interact & view different scenes in a panoromic manner. Non-interactive version was released on Jan 26th. Many bands are releasing interactive version of the videos to get more engagement with the users. This helps them develop better rapport with the users. Augmented reality, interactive videos are some of the new methods of engagement with the users. Check out the video at Interactive Music Video