Nokia has announced the 2nd season of its ‘Nokia Lumia—Your Wish is My App’ reality TV show. The 1st season saw more than 38,000 brilliant app ideas from across the country. Thousands of them have been made into great apps. If you have a great app idea, share it with Nokia. It will also be featured on NDTV & a chance to win 1 million rupees. This is India’s only app reality show. Besides sharing on Facebook, you can also SMS the idea. Shortlisted apps will be showcased in a 9-episode reality TV show on NDTV.
comScore has released a report showing online news readership in India based on data from its comScore Media Metrix service. There is an increase of 34% increase in past year to 9.4 million average daily visitors to the category.Times of India is the leader with 12.7 Million Unique visitors followed by Yahoo-ABC News Network at 10.7 Million Unique visitors. HT Media Ltd, India Today Group, India.com Sites & others are also in the list. DivyaBhaskar.co.in and Bhaskar.com have shown strong engagement at 100.3 minutes and 62.1 minutes.
FirstPost.com tops the list with highest share of its audience from abroad at 51.3 percent, followed by Manorama sites at 902000 unique visitors from Outside India. TOI, NDTV, India.com sites & others are also in this list.
Microblogging in India is emerging as a favorite medium for breaking news, sharing opinion/thoughts & for brand building activities. Twitter is the top microblogging platform in India & has become the favorite of the corporate world for their marketing activities. Pepsi is promoting the IPL hashtag in this season’s IPL, VW India also used Twitter for their #anything4Jetta campaign. Hashtags seems to have taken over the marketing campaigns & they are also commonly seen in Advts.
US, Brazil, Japan, UK & India are some of the top countries for Twitter. Some of the top Indian twitter brands are NDTV, Times of India, MTV, IPL, CNN-IBN, Vodafone India, Tata DoCoMo & many IPL cricket teams. IPL cricket teams are engaging with the audience with interesting tweets & also some of the top facebook brands are active on Twitter as well. Among the sectors, Entertainment, media, sports, telecom & Newspapers are topping the charts. Many advanced analytic programs provide deep dive analysis in to the audience share & engagement helping brands to better connect with the users.