Times Internet has launched gocricket.com, a cricket portal with live streaming, cricket columns, fixtures which can be filtered by month, teams & series information. Times internet has the live streaming rifghts for IPL & last year boxTV platform was used to live stream the matches. India, a cricket frenzy nation, provides great oppportunity for cricket websites to grow & drive traffic to these sites. Some of the other cricket sites are cricinfo.com, circketworld.com & others. Mobile apps on Google play & apple app stores are also available. On the website you can find teams & players, results, live scores, videos & polls.
According to an AdGooroo research there were 177 automotive manufacturer sites sponsoring keywords on U.S. Google Desktop/Tablet in January and February this year. Top 20 of this drove 11.7 Million Paid Search Clicks in Jan & Feb’14 out of 14.4 million paid search clicks. This represents 81% of the clicks. Ford.com, chevrolet.com, honda.com & toyota.com are the top share of voice.
As the actin has shifted to mobile in recent years, auto websites are also seeing increased browsing from smartphones. People search for reviews, new cars, parts, service & others on mobile. Chevrolet.com, toyota.com, dodge.com, nissanusa.com & others are the top in mobile share of voice.
Some of the top auto manufactures in paid search are ford.com (#1 on desktop & #7 on mobile), chevrolet.com, honda.com & others.
MTS has launched an election tracker which analyses the social media data on politicians & parties. Through this the users will get to know the positive or negative sentiment, engagement, mentions on twitter & other useful information. This dashboard has been created by Social Samosa & powered by Konnectsocial. A word cloud along with sentiments by date is available. There is also a youtube section showing rating per video & most rated videos.
This is a good move by MTS as it helps the brand to uniquely stand out in the crowd with this innovative approach. Rather than spending the budget on Ads, this type of approach will help the brand to gain visibility & also viral marketing.
Global software revenue has totalled $407.3 billion in 2013 as per the report from Gartner. This is a 4.8% increase from 2012. Microsoft is at the top of the chart with revenue of $65.7 Billion with a growth rate of 6%. Oracle is at 2nd spot with $29.6 billion & captures 7.3% of the market. SMAC (social media, mobile, analytics & cloud) is rapidly changing the way business operate & software companies addressing the new technologies. Salesforce.com has the highest growth among the top 10 vendors at 33.3%. Some of the other companies in the list are IBM, SAP, Symantac, EMC, HP & others. HP & CA tachnologies have a negative growth rate of 2.7% & 2.6% respectively.
You will find more statistics at Statista
The booming ecommerce market in India has attracted VC’s to fund the next Indian ecommerce success story. Several Indian ecommerce startups like Flipkart, Myntra, snapdeal & others have already made a big name in Indian ecommerce space. Many are planning for expansion, M&A & others to gain new markets.
Accel Partners India has brought out a study on the ecommerce in India & how it is shaping up.
1) Online shopping of physical goods in India, will grow to $8.5Bn in 2016. Number of online shoppers in India will more than double to 40M. The study doesn’t take into consideration travel, ticketing and food ordering.
2) Last year saw the rise of fashion category – fashion e-commerce GMV doubled since 2012.
3) People are becoming more comfortable in ordering higher priced items online.
4) 35% of Online GMV in 2016 will be influenced by Women.
5) Tier 2 cities growing faster in ecommerce adoption. Potentially 40M shoppers between ages of 19 – 24 years, will start spending money online
6) Last year there was a big jump in average order value with new categories like jewellery, home decor & others.
Remarketing with GA allows advertisiers to create remarketing lists using GA’s dimensions & metrics. Now it is possible for a deeper remarketing integration between AdWords and Google Analytics. This integration helps retailers to have access to detailed product level reporting. Dynamic remarketing considers each customer as unique & ads can be created connecting visitors with their past shopping experiences on the site. As the ads are based on users past actions, these ads will perform better.
Steps for Dynamic Remarketing
1) Create remarketing lists using GA
2) Update your tags to track Product ID, Cart Value, and Page Type as custom variables (or dimensions)
3) Enable the Dynamic Link in Admin > Property > Dynamic Attributes.
4) Create a Dynamic Remarketing Display campaign in AdWords
Google Analytics Solutions Gallery has a remarketing starter list and can be downloaded from there.
Source: Google Analytics Blog
Kotak Mahindra Bank & Indiblogger organized Kotak jifi event at the Biere Club, Bangalore saw the launch of Kotak jifi account. It is a digital current account which offers easy access, hassle free transactions & many benefits. Through this banking has been redefined in social terms as updates can be received through twitter, social points/transaction points & you can refer freinds to open the account. A Facebook account is required to open the account. Social element of banking has been incorporated into Kotak jifi & perhaps this is for the first time in India, this has been done. Kotak’s Jifi will add a new dimension to the Indian banking business models. Liking, commenting, refer a friend & other activities will be beneficial for the first time in terms of social/transaction points & this would help users.
1) This type of account will provide First Mover Advantage to the Kotak Mahindra Bank as this is the first time in India a Bank is using social profiles to go for new accounts.
2) With Millions of Indian youths on Facebook, it will be easier for the bank to get new customers.
3) Future is mobile & online transactions. Both of these have been embedded into this Jifi account
4) Opening the account is easy & social/transaction points provide the advantage of attracting the youths.
5) This type of account provides the confidence for the users on the bank as the Bank has moved to a new era of social banking where no other bank has moved so far.
6) The bank has to use innovative strategies to sustain the momentum & make it a successful product.
Youths spend a majority of their time on Facebook/twitter/you tube, eCommerce shopping, mobile messaging & others. Youths have become the major customers in this net generation & tapping them through social media will provide first mover advantages to the bank. Right now the account is invitation only and can be funded online through Net Banking or a Debit Card transaction from your other bank account or through cheque. kotak jifi is currently available in Mumbai, Delhi, Chennai, Kolkata, Bangalore, Hyderabad, Pune, Coimbatore, Jaipur and Lucknow.You can connect your twitter account through jifi dashboard & can get bank account details. You can use tweet to ‘@kotakjifi’ with the corresponding hashtag for your request & you will get a DM to your twitter handle.
The launch at the Biere club was wonderful with great food, beer & twitter contest. Event was also held at Delhi & Mumbai with Chethan Bhagat joining from Mumbai. Google hangout was a great feature to interact with other bloggers.
Crowdsourcing is being used for a variety of purposes & now to locate the missing flight MH-370. Tomnod, acquired by DigitalGlobe, has uploaded around thousands of square miles of images, where the plane is believed to have flown, to Tomnod. Users can logon to the website & scan the images. Map tiles can be examined & tagged with oil slick, wreckage, raft & others. Those which get agreed by multiple people get passed on to further analysis.
Even if the crowdsourcing can’t help locate the plane, this type of work can help reduce the area to be checked for missing flight. Rescue teams can use the map & concentrate on areas which have been tagged by the users.
Social Media, ecommerce, mobile & other areas has resulted in many startups going for IPO. Facebook, twitter & others are some of the noteworthy startups who have gone for IPO. Many of the startups are now valued at $1 billion or more. Facebook purchased startups like Instagram & Whatsapp, Yahoo purchased tumblr & others. These startups have been valued at billions & millions of dollars.
Xiaomi from China and Dropbox from the US are at the very top of the list followed by palantir, jingdong & others. Startups from US, EUrope & China are in the top 10 list. With the increase in the values of these startups, VC’s make a good ROI when the stakes are sold or the company gets listed.
You will find more statistics at Statista