Nitrogram, the instagram platform for brands, has published the statistics for brands on Instagram. The Nitrogram 50 lists the most popular brands on Instagram. The ranking is based on the Audience of their account (Followers) as well as the number of posts on their hashtag (Contributors).
More than 400 brands across all industries like appearel, fmcg, luxury, tourism, media cars, food & others have been added to the Nitrogram 50 list. Nike, Starbucks, Forever 21, Adidas & Top Shop occupy the top 5 positions on the list. For each brand, followers growth & posts growth information is also available. There is also information on fastest growing brand & largest brand hashtag on the site. Stats based on today, last 7 days, last 30 days is available with rank, account followers & posts on hashtag.
Nike belongs to Apparel & sports categories with 1,691,507 followers & 13,367,453 posts. Starbucks belonging to beverages with 1,319,608 followers & 3,054,686 posts.
Complete list can be accessed at Nitrogram 50
Instagram has become the new destination for top brands. With 100 millions members, Visual marketing is helping brands connect with the customers easily. Many top brands like MTV, Nike, Starbucks & others are very popular on Instagram. Instagram web profiles, helps view photos from the web on the computer. Instagram web profile features a selection of a user’s most recent images along with the bio and also a follow link with the number of followers & following. Many brands are also using Pinterest for their marketing activities. According to some study, brands on Instagram have more followers than Pinterest. Also with the integration of Facebook & Instagram, it is helping users to connect easily & share their preferences.
Brands are using Instagram frequently & updating with the pics. Each of the pics can be liked & also comments can be given which helps in engagement. Brands can analyze their profile based on most liked photos, most commented photos, popular filters, locations & others. Instagram web profiles make it easier to manage the profiles from the computer rather going for a mobile device. During Hurricane sandy, thousands of photos was uploaded to Instagram by individual users documenting the hurricane. Some of the top brands on Instagram are MTV, Starbucks, Victoria’s secret, Eonline, Nike, Redbull, Burberry, Gucci, NBC News, Audi, NPR, General Electric The onion, Armani, Puma, Levi’s, Gap, Adidas, Southwest Airlines, Rolling Stone, VH1 & others.
Twitter has become a new branding medium for products & services. Brands can top the list either on the number of followers, amount of time brands spent in top trending list & others. Most of the tweets carry a brand name. With millions of tweets every month, a brand can have huge exposure helping it increse the brand visibility. Brands from industries like Electronics, FMCG, Computer, Automobile, Retail & others top the list. This can help in spreading the Brand awarness & increase brand visibility also.
Analytics service providers are also giving metrics of the brands in twitter in terms of engagement, followers & others. With Mobile internet exploding in recent years, it has become easier for the consumers to tweet about their experience with the product/service right from their point of purchase influencing the buyers. Some of the top brands on twitter are foxnews, bbcworld, nytimes, nprnews, mashable, engadget, techcrunch, time, Facebook, Nike, Apple, Wal-Mart, youtube & others.
Now social media & networking has become a part of marketing mix. As Online marketing evolved, it became a part of 4P’s & now social media is also a part of it. Companies would use website & email address earlier & now one can see facebook & Twitter profile address as well. Many companies are doing social media promotion to promote the brands. Some of the brands are part of everyday social media conversation like iphone, apple, Google, IKEA, Nike, Coca-Cola, Jet blue & others. Videos, photo, status updates, twitter are some of the ways in which brands are using social media. Phone, Gaming devices, Sports, Media, automobile are some of the sectors which are using social media for promotion. Old Spice recently had a great success with social media using the youtube videos. Nestle, Dell & some other brands have also faced a lot of criticism in the social media space. Some of the top brands are iphone, Apple, Coca-Cola, Nike, Xbox, Wii, old spice, & others. With a proper social media strategy, brands can reap rich benefits for increasing the brand visibility.