Twitter as a Branding Medium

Twitter has become a new branding medium for products & services. Brands can top the list either on the number of followers, amount of time brands spent in top trending list & others. Most of the tweets carry a brand name. With millions of tweets every month, a brand can have huge exposure helping it increse the brand visibility. Brands from industries like Electronics, FMCG, Computer, Automobile, Retail & others top the list. This can help in spreading the Brand awarness & increase brand visibility also.

Analytics service providers are also giving metrics of the brands in twitter in terms of engagement, followers & others. With Mobile internet exploding in recent years, it has become easier for the consumers to tweet about their experience with the product/service right from their point of purchase influencing the buyers. Some of the top brands on twitter are foxnews, bbcworld, nytimes, nprnews, mashable, engadget, techcrunch, time, Facebook, Nike, Apple, Wal-Mart, youtube & others.

Nike – The Chosen Viral Video

Most Active Social brands: iphone, Apple, Coca-Cola, Nike, Xbox & others

Now social media & networking has become a part of marketing mix. As Online marketing evolved, it became a part of 4P’s & now social media is also a part of it. Companies would use website & email address earlier & now one can see facebook & Twitter profile address as well. Many companies are doing social media promotion to promote the brands. Some of the brands are part of everyday social media conversation like iphone, apple, Google, IKEA, Nike, Coca-Cola, Jet blue & others. Videos, photo, status updates, twitter are some of the ways in which brands are using social media. Phone, Gaming devices, Sports, Media, automobile are some of the sectors which are using social media for promotion. Old Spice recently had a great success with social media using the youtube videos. Nestle, Dell & some other brands have also faced a lot of criticism in the social media space. Some of the top brands are iphone, Apple, Coca-Cola, Nike, Xbox, Wii, old spice, & others. With a proper social media strategy, brands can reap rich benefits for increasing the brand visibility.