SRK quenches his thirst with the soccer team watching him. The soccer team grows up watching him drink Frooti. A perfect combination of SRK, soccer team & the background music gives a great visibility for Mango frooti. Katrina kaif is the brand ambassador for Slice. Slice advt has Katrina kaif, a young man and another woman with a background music. The man chooses between Slice & another mango drink. Imran Khan and Parineeti Chopra are the brand ambassadors for Maaza. They would be featured for the first time for this ad. This mango drink is from Coco Cola.
So this summer, there is a fight among Parle’s Frooti, Coke’s Maaza & Pepsi’s Slice. With the summer reaching its peak & to quench the thirst, companies are roping in brand ambassadors to build visibility & reach customers easily. Brands are roping Bollywood & Cricket stars as ambassadors to their products.
Pepsi’s ‘Oh Yes Abhi’ campaign is a new campaign of Pepsi in India featuring Ranbir Kapoor, Mahendra Singh Dhoni and Priyanka Chopra. It captures the new face of young India, which wants to do things right now. This went on air from Feb 1st. This is the first marketing initiative of Pepsi this year & this is created by JWT India. It has been shot in different locations like cricket stadium for Dhoni, crowded mumbai street & others. This concept is of living in the moment. Digital media like facebook, twitter, websites have also been used to promote the campaign.
Pepsi Oh Yes Abhi Website
Facebook Pepsi India
Twitter Pepsi India
Pepsi has launched a series of Change the Game TVC’s featuring Cricketers like Sehwag, Doni, Dilshaan & others for Cricket World Cup’11. Campaign has been conceptualised by Taproot India. This is a very innovative advertisement brining a new touch to the Cricket advertisement. New terms like helicoper shot, doosra & others have been introduced. This TVC has been praised by the media. Ads showcase out of the box moves that are not text book & the moves have become associated with particular cricketrs. Pepsi has introduced many innovative advertisements & this is one of the best cricket TVC’s.