Top Brands on YouTube are Red Bull, PlayStation, Rockster Games, Apple, GoProCamera, Rovio, ubisoft, Nike Football, DC Shoes & Pepsi
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Pepsi’s ‘Oh Yes Abhi’ campaign is a new campaign of Pepsi in India featuring Ranbir Kapoor, Mahendra Singh Dhoni and Priyanka Chopra. It captures the new face of young India, which wants to do things right now. This went on air from Feb 1st. This is the first marketing initiative of Pepsi this year & this is created by JWT India. It has been shot in different locations like cricket stadium for Dhoni, crowded mumbai street & others. This concept is of living in the moment. Digital media like facebook, twitter, websites have also been used to promote the campaign.
Pepsi has launched a series of Change the Game TVC’s featuring Cricketers like Sehwag, Doni, Dilshaan & others for Cricket World Cup’11. Campaign has been conceptualised by Taproot India. This is a very innovative advertisement brining a new touch to the Cricket advertisement. New terms like helicoper shot, doosra & others have been introduced. This TVC has been praised by the media. Ads showcase out of the box moves that are not text book & the moves have become associated with particular cricketrs. Pepsi has introduced many innovative advertisements & this is one of the best cricket TVC’s.