With Social Media becoming a part of Brand’s Marketing activities, there are many challenges while executing the social media activities. Some of it are How to increase the shares of my posts, Time of posting, How to increase follower counts, Increase the amplification/reach/engagement & others. You can measure the social media effectivenesses of your campaigns using analytic tools. Google Analytics, Klout & others are some of the free tools available to measure the metrics. Facebook, Twitter, Google+, Linkedin, Youtube, Pinterest & others are some of the top social media networks to use in your marketing activities.
2013 Stats on Facebook, Twitter, Google+, Linkedin, Instagram & Pinterest. 1.15 Billion total users on facebook with over 10 million facebook apps. 250 billion photos are uploaded daily. 500 million+ users on twitter with 288 million active monthly users. 60% of twitter users access it from mobile. over 343 million active users on Google+.
comScore has released the list of top 50 U.S web properties, top 10 site categories, Top 30 Syndicated Ad Focus Entities & other details in its monthly ranking of U.S. web activity. Google sites, Yahoo sites, Microsoft sites & Facebook are the top 4 sites with highest unique visitors. Some others in the list include AOL, Amazon sites & Glam Media.
Among the site categories, gay/lesbian, retail (fragrences/cosmetics) & services (IM’s) occupy the top 3 position. Gay/Lesbian has seen a 10% increase with the pride month in June. Among the ad networks, Google ad network & AT&T adworks occupy the top 2 positions. Facebook, Tumblr, pinterest & Linkedin are the top social media networks in the top US web properties.
An analysis of Narendra Modi’s Official Website, narendramodi.in, using Alexa’s free site analytics tool.
Global Rank – 19,081
India Rank – 1,387
Bounce rate – 43.8% (3 months)
Daily Time on Site – 4:56 (3 months)
Country with Top Visitors – India (91.3%), US(2.8%), Kuwait, UK & others
Top Sites linking narendramodi.in – Pinterest, bbc.co.uk, blogger.com
Total sites linking – 440
Sites people visit before visiting narendramodi.in – Facebook.com, google.co.in, google.com. twitter.com
Estimated % of visits coming from a search engine – 5.6% in last 3 months
Top keywords – narendra modi, narendra modi.in, narendra modi website, narendra modi speech
Estimated % of global internet users who visit narendramodi.in – 0.0074% in last 3 months
Intel well known for its processors is also known for its social media presence. They use the social media to engage, inform & build the brand. They have set up a Intel Social Media guidelines which helps the employees on how to engage with the social media. Disclose, protect & use common sense are the 3 rules of engagement. They have blogs which is updated regularly, Facebook with millions of likes, Youtube Channel & twitter with millions of followers. At Intel Free Press, one can follow all the tech news related to Intel and also download a mobile app.
A digital magazine, iQ by Intel, where one can vote on items and also share on social media platforms. Ekaterina Walter is a social media innovator at Intel. Under her leadership, Intel’s Social Media platforms have been growing rapidly & has helped the brand build visibility. Intel’s social media strategies include posting the original content on Facebook, interactive videos on YouTube & engaging with the community.
Many global companies are also using Visual based marketing strategies using Instagram, Tumblr, Pinterest & flickr to engage with the audience. Here one can like the pics & also repost or pin it to their boards.
With the rapid growth of social media, it is important for brands, products, services & others to have social media strategies in place. There are various types of content that can be used in social media like video, pics, audio, posts, stories & others. The selection of a particular type of content depends on the promotion, type of audience, type of brand & others. Sometimes the engagement will be more with video or may be with pics depending on the type of post. When posting in facebook, number of likes, shares & comments need to be taken into consideration. In youtube, number of comments, views, time duration video is viewed & other factors can be considered. Pics can also be posted in pintarest, instagram, flickr & others for visual marketing.
Pinterest is the latest socal media site which has made the marketers buzzing these days. Pinterest has become the talk of blogosphere & social networking. In Pinterest, members can pin images, videos & other objects to their pin board. A large percentage of the users on Pinterest are women. Brands can reach more customers, drive traffic, increase visibility & also sell products. It is already sending more referral traffic to many sites. Along with facebook, twitter, youtube, google+ it has become a major site for brands to reach customers. Many pinterest like clone sites have also been started. As women are majority decision makers, brands are finding it easier to reach them through this site.
Webby Awards winners for 2012 have been announced & webby person of the year goes to Louis CK. Webby breakout of the year goes to Instagram which has become the talk of the blogosphere after facebook purchased it for $1 Billion. With over 70 categories, the list is a great mix of awards, nominees & others. Categories are spread over Websites, interactive advertising, online film & video, mobile apps. The winners represent best of the web. Webby awards will be held on May 21st & will be hosted by Patton Oswalt. More info about the winners is available at Webby Awards website.