Quikr.com’s new campaign where a customer can transact through a missed call is an innovative campaign which helps quikr.com differenatite from others in the market. Bob Biswas has been acted by Saswata Chaterjee. With the growth of mobile phones, such a campaign would help company grow easily. This also helps those who are not online but can be able to sell or buy through their mobile. With the classifieds business booming & market is crowded with many sites, this campaign is an innovative one.