Google, which is celebrating 15 years this week, has grown to become a dominant force in the web. Search, Android, Google Adwords, Adsense, Maps & others are some of the important areas of Google. The chart below shows the market share of Google in some of its areas.
You will find more statistics at Statista
Google has released a study titled “Women and Web Study” which helps understand internet usage patterns & purchase decision making of women internet users in India. The study took into account the search query data for top women oriented search categories in India. online research was done by TNS Australia. Some of the findings of the study are
1) 60 Million Women are online in India
2) Accessing Internet through Home computer, office, Smartphones, tablets & Cyber Cafes
3) Online Women are more affluent & younger
4) 75% are in the 15-34 age group, with over 24 million women accessing the Internet daily.
5) Search Categories on Google in India are: apparel & Accessories is the biggest search category followed by food & drink, baby care, hair care & skin care.
6) Internet research influenced their decision-making process. Internet influence was the highest for skin care at 72%, baby care at 69% and hair care at 65%.
7) Email, search and social networking are the biggest drivers for women.
8) Women account for 40% of the total monthly YouTube user base in India.
Google India has launched “Start Searching India” Campaign in India on Monday. This is an initiative by Google to get the most out of Google search. India which is seeing a rapid growth of mobile browsing has become a top market for internet companies. Google launched this initiative in Chandigarh, which is the top city internet usage city in India. A new site has been launched by Google at g.co/startsearchingindia. This shows how they can get instant answers to their most-common queries.
Many are moving from no internet to mobile internet. Searching for even small requirements like movies, restaurants, hotels & others on Google search has become a trend in India. People are looking for relevant information in the shortest time possible with great accuracy. Google has been improving its search results with many tweaks in Algorithm.
On this newly launched website, one can look for information on weather, flights, ATM, research, movies & news. Researching topics has become easier with this new Google tool. Live arrival & departure information for flights is also available with flight number & airlines.
With NSA’s PRISM program of collecting information from tech companies going main stream, Search engine DuckDuckGo, has seen a huge increase in its searches. On its privacy page, the search engine states, “does not collect or share personal information. ” Since it doesn’t track the users, there is no way to base the ads on the users profile. Rather it is based on the keywords.This search engine was started in 2008 & in 2009 it was decided not to collect the IP addresses.
Google & other search engines collect user data & advts are based on the users profile. The site which usually gets 1.7 to 1.8 million searches daily, got a record searches of around 2.2 million on Monday. Below is a traffic stats chart showing how the search queries are increasing daily. After the media feature & Bloomberg TV interview, there is a significant increase in Traffic.
Google has introduced +1, similar to Facebook’s Like. Google has been taking the search experience more social with this +1. Google will be slowly rolling this out, however it is avaialble in experimental search site. +1 stands for “this is pretty cool”. By logging into the google accounts, you can add this feature from their experimental site. Go to google.com & search with a keyword. This +1 appears & you can click on to recommend it. All the +1′s you have made will be availble in your Google profiles. This is a smart move by Google with the increasing of Facebook’s like.
Starbucks has embraced the digital marketing & social media into its overall marketing strategy. Starbucks has a website where users can submit ideas & can be voted by others. It has also included sponsored tweets in Twitter to promote free goodies for tax day. It has also promoted deals in foursquare. Starbucks facebook promotions have also helped it increase the brand awareness. Blogs on the website helped provide a communication with the customers. Starbucks social media promotions have helped it develop good rapport with its big customer base.
Ask.com has launched its new Q&A Partner Platform. Questions are routed to members of the community based on their interest & profile. The company has partnered with the Susan G. Komen for “Answers for the Cure” program,. By answering the questions, members can help rasie money for the charity.
Ask will contribute ten cents to Komen for every question answered, from now through the end of the year. Members will receive badges for questions answered. This is a unique move by ask.com as this helps it increase the members base & also serving the charities as well. Search engines are diversifying into newer areas. Google has ventured into such areas as energy.