With the booming of e commerce in India, several online shopping sites have launched recently & creating a lot of buzz online. These provide the advantages of easy shopping, on time delivery, EMI’s & others. Several big names like Citibank, Google have launched online shopping festivals in India. Citibank’s was called OMG! sale & it was on Dec 5th. The sale had 17 websites & this helped provide value proposition to customers. Customers also had easier access to a wide variety of products at great bargains. Google’s GOSF sale was held on Dec 12 & 50 ecommerce websites had participated in it. Google had also launched GOSF.in website for the purpose of online shopping festival. This provides a great push for e commerce sites as well with good conversion rates. Also coupon codes would provide more discounts as well.
Ecommerce investments in India is increasing & this has lead to an increase in the sites & also online shopping. The higher discreation income of people has resulted in online shopping & this can be done at the click of a mouse. Several of ecommerce sites are also into TV advt, sponsoring, print ads & others driving slaes, brand visibility & others. Many global players are also looking at India & several brick & mortar companies have launched online commerce sites. Some of the such online shopping sites include myntra.com, yebhi.com, fashionandyou.com, bagittoday.com, flipkart, jabong, & others. New sites are being launched in most of the categories from baby products shopping to mobile phones & others. This has also created new job opportunities. Also special offers, promo codes & others help drive sales during holidays, festivals & others.