Cyber Monday has become the biggest day for online retailers. Americans spent $1.74 billion this Monday.
You will find more statistics at Statista
Micromax which launched Micromax Canvas Turbo has Hugh Jackman as its brand ambassador promoting the phone. A microsite focussing on Micromax Canvas Turbo has been launched to promote the phone. #Micromaxcanvasturbo is the hasgtag for the campaign & facebook/twitter/youtube was used to promote on social media. Micromax Canvas Turbo has around 1200 mentions across the social media. The teaser video on Youtube has got lakhs of views. The video was trending on Youtube.
An inforgraphic on 10 Corporations that Control Almost Everything we Buy. Some of them are Nestle, Unilever, Coco-cola, Pepsico, Mars, Kraft & others.
Bitcoin has taken the world by storm. On Mt.Gox, the Tokyo based Digital exchange, the bitocin has touched $1000. in the last few months, bitcoin has become a topic of conversation on the internet with economists, neitizens, shoppers, ecommerce sites & others fuelling the debate on it. It is not issused by any central bank nor monitored by them. It has become a new global currency.
Many are also warning a bitcoin bubble with the bitcoin touching $1000 mark. Bitcoin Black Friday is a holiday shopping festival just for Bitcoin users. On November 29th, hundreds of merchants will offer special deals to anyone paying in Bitcoin. You can buy reddit gold, unlocked phones, air tickets & others.
Tanishq’s (@TanishqJewelry) new TVC Creates a Revolution in Indian Advt – Tanishq Wedding Film (2013)
Tanishq, India’s leading Jewellery brand owned by the Tata’s, has launched a TVC for its wedding collection. This new TVC has a bride wearing her Tanishq wedding jewellery for her second wedding. This TVC has moved away from a traditional advertising approach. Elder’s prevent her bride’s daughter from taking part in wedding ceremony. But the would be step dad takes her up & carries on with the wedding ceremony.
The TVC has been hailed as brilliant, fantastic, outstanding ad. It has become a topic of conversation on Indian social media networks. Huffington Post has an article on this TVC. Many have taken to Tanishq’s facebook, Tanishq’s youtube & Tanishq’s twitter accounts to praise the ad.
The new Old Spice India commercial ‘Smell Mantastic’ features Milind Soman. ‘Smell Mantastic’ campaign is similar to the Old Spice commercials featuring Isaiah Mustafa telling about ‘The man your man could smell like’. This promotion became an internet sensation & created a great visibility for Old Spice. Wieden+Kennedy Delhi is the brain behind the campaign. The video was released on Youtube & Old Spice Facebook pages. Youtube video has got millions of views & facebook page has 518,442 likes. Seated on a throne, Milind talks about what it takes to be a real man, with only an Old Spice deodorant making him a real man.
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Apple has gained the top spot in Interbrand’s Best Global Brands report. Coco-Cola, which has been in top spot for the last 13 years, has taken the 3rd spot. Google is in 2nd position. This is for the first time in the report that Coco-Cola is not in the top spot. Apple has seen a phenomenal growth in the last few years thanks to iPhone & ipad sales. Many tech companies like IBM, Microsoft, Intel are in the top 10 list.
This report is published annually identifying top 100 best global brands. This year, the total value of all 100 Best Global Brands is USD $1.5 trillion. Apple, which was in #36 position in 2000 with a brand value of $6.6 Billion is now at #1 position with $98.3 Billion. Interbrand’s Best Global Brands methodology is ISO certified & has become a benchmark for the best global brands. Discovery, Duracell, Chevrolet are the new entrants for this year. Facebook, Google, Prada, Apple, Amazon are the fastest rising brands for 2013. Full report can be accessed at bestglobalbrands.com
This entry was posted in Digital Marketing and tagged Apple, coco cola, GE, Google, IBM, interbrand best global brands 2009, interbrand best global brands 2010, interbrand best global brands 2011, interbrand best global brands 2011 pdf, interbrand best global brands 2011 report, interbrand best global brands 2012, interbrand best global brands 2012 best global brands, interbrand best global brands 2012 pdf, interbrand best global brands report 2012, interbrand brand strategy, interbrand careers, interbrand design forum, interbrand glassdoor, interbrand health, interbrand internship, interbrand top 100 brands 2012, Microsoft, Social Media, technology.