Google has overhauled its search algorithm to answer complex & longer queries from web users. Amit Singhal, senior vice president of search, announced on Thursday that Google launched updated algorithm “Hummingbird” about a month ago & it currently affects 90 percent of worldwide searches via Google.
Google used to match keywords with the web sites to provide results & as the search is getting complex over the years, this new algorithm would be able to handle complex queries. With the exponential growth of web across desktop, mobile, smartphone, tablets & others, search is evolving rapidly. This week marks the 15th anniversary of Google. Larry Page and Sergey Brin set up shop in the garage of Susan Wojcicki in September 1998 & Susan Wojcicki is now a senior Google Executive.
Google is trying to keep pace with the rapid growth of internet. Google previously had made Caffeine, Panda, Penguin & other updates. But the “Hummingbird” update is a very important algorithm change & this has been done after a very long time.
Adobe has released a study titled “Digital Distress: What Keeps Marketers Up at Night?” which reveals how marketers are feeling about Digital. The survey covered 1000 US marketers with a 95% confidence level & margin of error is +/- 3.1% for the sample. Some of the findings of the survey are
1) 76% of marketers think marketing has changed more in the past two years than the past 50 years.
2) Only 44% say marketing dept. have a great deal of influence over their Company’s overall business strategy
3) Only 40% think their company’s marketing is effective
4) Just one in three marketers think their companies are highly proficient in digital marketing
5) 61% of all marketers think that digital marketing approaches are a constant cycle of trial & error
6) 66% of all marketers state companies won’t succeed unless they have a digital marketing approach.
7) Cross channel marketing is a stronger driver of success among digital marketers
Internet.org – Facebook, Ericsson, Nokia, Samsung, Opera, MediaTek and Qualcomm plan to bring Internet access to Everyone
internet.org, a Non Profit initiative by Facebook, Ericsson, MediaTek, Nokia, Opera, Qualcomm and Samsung plan to bring internet access to everyone. Two thirds of the world is not yet online & this initiative plans to bring it online. Recently Google launched helium ballons to bring internet access to the world. Internet.org partners will join forces to develop technology that decreases the cost of delivering data to people worldwide, and helps expand internet access in underserved communities. Developers, mobile operators and device manufacturers will work together to introduce business models that give people more ways to go online.
Internet.org is focused on enabling the next 5 billion people to come online. Building better networks, cloud computing, building systems to cache data efficiently, simpler mobile apps & others are some of the ways to reduce the cost of data delivery. Many tech companies, univ research projects & govt agencies are already working on bringing cheaper internet to the Masses. Partners will invest in tools and software to improve data compression capabilities and make data networks and services run more efficiently.
Analytics, Wearable computing, crowd funding, driver-less cars, Nano technology & others are some of the technologies which will bring a sea of changes in the way we live, communicate, travel & others. Apple, Google, Amazon & Facebook are some of the great tech companies working on the next generation of technology. Social media, Social business & e-commerce are bringing in new ways companies interact with the customers.
Smartphones have revolutionized the way one communicates & browses on the mobile. Computing power which was available on desktop earlier is now available on mobile devices & apps have made it possible for greater interaction. Social Listening is providing fresh insights to the way consumers interact with brands. Here is a great presentation on everything from A-Z happening in the technology.