Dunkin Donuts #IceDD Contest on Twitter’s Vine

Dunkin Donuts is using Twitter’s Vine for its latest campaign. This is a very creative campaign given that it is using Vine. It is encouraging its fans to show how the coffee house puts a pep in their step. Fans can show their 6 second vine video how the DD Iced coffee keeps them active. The videos should be included with the hashtag #iceDD. The winner will walk away with a full year supply of free Coffee.

Twitter is the brain behind Vine, the video sharing app that lets users create 6 second videos. Many brands have already jumped into the Vine for their marketing activities. Brands are exploring creative ways to reach fans & engage. Videos provide fans to express themselves & let their creative juices flow. Here is one of the links to Dunkin Donuts Vine video.

Google Play Books & Movies now in India

Google has launched books & movies on Google play in India. Movies are available for rental & purchase in India. This service is currently available in 13 countries now. With the booming of Indian mobile market, it makes a perfect move for Google to make available movies on Google play. Books have also been added to the Google play which ranges from Indian titles to classics. Many international best sellers are also available in the store. Books can be read across mobile, tablets & computer. Google recently started selling Nexus 7 mobile devices online in India as well. This is the first time Google is selling a device in India to a customer through its Google Play Store. Also available on Google Play is apps with a wide range of categories in both free & paid versions. Google play was earlier knows as the Android market.

Google Universal Analytics

With the growth of mobiles, tablet devices & others, it has become challenging to understand analytic data from multiple sources & use it effectively. Google’s universal analytics helps business address many such concerns easily. Universal analytics is the evolution of Google analytics. Universal analytics helps in online/offline data sync, performance of the mobile apps, how customers interact via an array of devices & others. It uses analytics.js tracking code & paste it to head section of the website. The javascript library has been changed to analytics.js from ga.js. Google Tag Manager can also be used to implement Universal Analytics. Some of the other features available include multi platform tracking, custom dimensions & metrics, select new feature releases & others. Google has been very active in improving the features of Google analytics & adding new features.

Lufthansa India – Star Chef Contest on its Facebook page

Lufthansa India has launched a contest on facebook called Lufthansa Star Chef contest. With the increase in the internet penentration & usage of social media, companies are finding it easier to use social media to engage with the users. One can win a trip to Germany & also the receipe will be featured in the Lufthansa in-flight menu and also at select Leela resturants. Masterchef Kunal Kapur and the Star Chef jury will judge the recipe. Social media is helping companies create new types of promotion & to engage with the customers. More info about the contest can be had at Lufthansa India Facebook page

Social media sites like twitter, facebook, youtube & others are providing innovative ways to engage with the customers. Analyzing the metrics for the campaigns helps understand consumer behaviour & how to engage with them. With the growth of mobile internet, they are also accessing social media sites through the smartphones.

eBay India Brand Campaign – Want it get it

With the booming of online shopping in India, eBay India has launched integrated brand campaign aimed at giving a push up to the Ebay India brand in the Indian online shopping space. Several new comers in the field like Flipkart, Jabong, Snapdeal & others have been runnings TVC for quite some time. TVC’s show people wanting to purchase a product & is being told by another about the great deals on Ebay India. Want it, Get it is the theme of the promotion. Ebay is one of the oldest entrants in Indian online shopping space.

Indian online shopping market has been growing rapidly & they are making great strides in tier-2 & tier-3 cities. Online shopping offers the convenience of variety, price & easy shopping. With different kinds of financing options, online shopping is becoming a big industry.

Citibank OMG! & Google’s GOSF sale – Online Shopping festivals in India

With the booming of e commerce in India, several online shopping sites have launched recently & creating a lot of buzz online. These provide the advantages of easy shopping, on time delivery, EMI’s & others. Several big names like Citibank, Google have launched online shopping festivals in India. Citibank’s was called OMG! sale & it was on Dec 5th. The sale had 17 websites & this helped provide value proposition to customers. Customers also had easier access to a wide variety of products at great bargains. Google’s GOSF sale was held on Dec 12 & 50 ecommerce websites had participated in it. Google had also launched GOSF.in website for the purpose of online shopping festival. This provides a great push for e commerce sites as well with good conversion rates. Also coupon codes would provide more discounts as well.

Pepsi ‘Oh Yes Abhi’ Campaign

Pepsi’s ‘Oh Yes Abhi’ campaign is a new campaign of Pepsi in India featuring Ranbir Kapoor, Mahendra Singh Dhoni and Priyanka Chopra. It captures the new face of young India, which wants to do things right now. This went on air from Feb 1st. This is the first marketing initiative of Pepsi this year & this is created by JWT India. It has been shot in different locations like cricket stadium for Dhoni, crowded mumbai street & others. This concept is of living in the moment. Digital media like facebook, twitter, websites have also been used to promote the campaign.

Pepsi Oh Yes Abhi Website
Facebook Pepsi India
Twitter Pepsi India

Facebook Graph Search

Facebook has introduced graph search. facebook has more than 1 billion members, 1 trillion connections & 240 billion photos. To navigate through these, facebook has introduced graph search. This is in beta now & available in english. Facebook has become the top social networking site. Graph search uses phrases to find the people, places, photos & other relevent information. Some of the examples include movies my friends liked, places my friends visited & others. Graph search follows the current privacy settings. More info about the graph search is available at www.facebook.com/graphsearch

Google Zeitgeist 2012

Google’s Zeitgeist 2012 provides the most popular & hottest trending search terms from around the world. There are 838 lists from 55 countries. There is also an android app for Google Zeitgeist.An interactive map has also been added showing the most searched terms across the globle. Some of the most happening events of 2012 topped the chart like death of Whitney Houston, PSY’s Gangnam style, 2012 olympics event & others. Jeremy Lin topped the athletes list & ipad 3 in consumer electronics list.

Microsoft launches Scroogled

Microsoft’s Scroogle is an anti Google campaign targeting its pay to rank shopping practices. On the website it is given as “when you limit choices and rank them by payment, consumers get Scroogled”. Recently there was another ad campaign from MS called Bing it on targeting search results. There is also PDF docs in the website showing the respective search site’s position. One can also submit their stories on bing’s facebook page.